Many reports have confirmed that smartphone usage has seen a huge uptick since users have been in quarantine since March. Recent data shows that activity has also increased for iPads. Downloads for iPad apps jumped 40%, marking the largest increase in a quarter since 2016. Meanwhile, in-app revenue has been steadily growing and continues with an 8% increase in May. Learn all about it in this week’s Mobile Monday!
iPad Apps Downloads Surge During Q1 2020
Downloads for iPad apps rose 40% year-on-year during Q1 2020. Furthermore, this is a 52% increase from Q4 2019. According to data published by Sensor Tower, app downloads for the iPad surged to over 1.1 billion during the first three months of the year. It marks the largest rise since Q3 2016 when app downloads for portable devices were 1.16 billion.
With most people staying at home, users are turning to their iPad during the day which they would previously leave at home while they were at work or out for the weekend. China was behind much of the demand with installs reaching 151 million while U.S. downloads surpassed 100 million. Leading categories included game and entertainment apps as well as education apps. Games garnered 603 million downloads on iPads, up 52% since Q4 2019, while entertainment apps scored 88 million installs, up 33% from Q4 2019.
App Spending Continues to Grow Through May
According to data published by AppsFlyer, in-app spending rose 8% during the first week of May. This brings in-app revenue increases to a total of 36% since the beginning of worldwide lockdowns in March. During March, gaming app marketers remained very active. However, user acquisition has slowed down by more than 20% since then. The decline in installs could be attributed to relaxed policies and consumers starting to spend more time outside.
Mobile gamers continue their spending with revenue in games rising by 37% during week four and jumping 16% during the first week of May. Along with gaming, shopping, and entertainment apps have also seen growing user interest, especially in some regions. In fact, 60% of the U.S .and EMEA app categories saw revenues lift compared to 50% in APAC and 45% in LATAM.
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