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Event Preview: Webinar – iOS 14: What You Need to Know NOW

Posted Aug 31, 2020

If you’ve been following the AdColony blog or mobile app news since June, you know iOS 14 is big news. Join AdColony next week to learn the core of how to succeed in the new world of iOS 14.

Update: Apple may have delayed enforcement, but the requirements are still coming. We feel now is still the best time to discuss the coming changes and how you can use this extra time to learn, test, and experiment for success when Apple flips the enforcement switch!

When it launches to the public, Apple’s new operating system is going to make big changes to the way developers monetize, the ways user acquisition teams grow their apps, and how brand advertisers view their addressable audiences.

iOS 14 is Apple’s most significant change in its operating system since the inclusion of push notifications, and the stakes couldn’t be higher for developers. From AppTrackingTransparency to SKAdNetwork and beyond, developers deserve answers! Join AdColony as we answer some of the most common questions from developers and UA marketers. With discussion and Q&A moderated by Forbes Senior Contributor, author and the host of podcast TechFirst, John Koetsier, attendees will come away with real, tangible next steps for getting their apps and growth campaigns ready for Apple’s big update.

Sign up below for our first session and we’ll see you then!

10am PDT in the middle of the night for you? Don’t worry! Since we have a wide global audience of partners and clients, we’re hosting this webinar not just once, but twice! Live webinars and Q&A will take place both Wednesday, September 9th at 10am PDT / 5pm GMT and again at 5pm PDT — that’s September 10th, 9am ACT / 10am AEST for those in Asia and Australia. Sign up for the second session below!

About the Speakers

Host John Koetsier — Journalist, analyst, futurist, and dreamer known for his work at Forbes, Future39, hosting the TechFirst and The AI Show podcasts. John forecasts and analyze trends affecting the mobile ecosystem. John has been a journalist, analyst, and corporate executive, and has chronicled the rise of the mobile economy.

Privacy Expert Alan Chapell — Founder & Partner at Chapell & Associates, Alan serves as outside counsel and chief privacy officer to digital media companies. Since 2003, Chapell has advised well over two hundred different companies, from venture-backed startups to some of the largest media, technology, and telecommunications companies in the world.

AdColony EVP of Global Publishing, David Pokress — David Pokress is EVP Global Publishing and is responsible for partnering with publishers to enhance monetization while delivering high-quality inventory for advertisers on the AdColony network. His career includes some of the most iconic brands in the industry including Call of Duty, DOOM, Tony Hawk, Marvel, James Bond, Atari, and Guitar Hero.

AdColony Senior Product Manager for Advertiser Products, Alasdair Pressney — Alasdair Pressney oversees AdColony’s performance user acquisition advertising products. Alasdair’s prior experience on both sides of the mobile app industry with monetization and user acquisition for both clients and vendors give him a full, holistic, customer-centric view of the performance advertising and mobile gaming industries.

More on iOS 14
Want to get ahead of the game? There are a few other steps to get your app ready for iOS 14. You can find the big ones in our previous post and guide to iOS 14 readiness for developers. We’ve also covered some of the fundamental questions we’ve been hearing, the critical changes in iOS 14. For those looking for more information on the user acquisition end of things, we’ve walked through what’s needed to get UA campaigns going, and the basics of iOS f14 for UA marketers. We’ve also put together a rough guide on asking for permission to track, that will definitely come up during this webinar!

Don’t forget to update your SDKs to the latest version as well. You can find the latest version of our SDK, ready and built for iOS 14, on our Github.

Join the Conversation
Is your app ready for iOS 14? Looking to join our latest webinar? Tweet us at @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.

Jonathan
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