AdColony is excited to share that it is one of the first companies to be TAG Brand Safety Certified. The Trustworthy Accountability Group (TAG) announced the launch of the program today which is the ad industry’s largest and broadest global brand safety certification program. Prior to this launch, AdColony was a participant in the former JICWEBS Digital Trading Standards Group (DTSG) Program and we are now compliant with the new program requirements. The TAG Brand Safety Certified Program will continue to be part of the IAB Gold Standard for UK companies. Earlier this year, AdColony received its TAG Certified Against Fraud certification for the third consecutive year.
The TAG Brand Safety Certified Program is designed to combat invalid traffic in the digital advertising supply chain. The program aims to provide transparency, choice, and control for buyers – enabling them to buy advertising inventory with confidence and creating a brand safety framework for sellers that increases the value of certified sellers’ inventory.
About the Trustworthy Accountability Group
The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide.
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