AdColony, the in-app marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Australia and New Zealand.
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Anzu’s advertising seamlessly blends real-world brand ads into gameplay and esports while offering advertisers comprehensive ad viewability and programmatic capabilities. Additionally, Anzu brings a suite of trusted industry tools, including campaign effectiveness measurement in partnership with Nielsen Connectivity, fraud prevention in partnership with Forensiq, ad verification in partnership with Cheq, and more.
Anzu offers a cross-platform solution that serves ads in PC, console, and mobile games and opening up new ways for brands to reach gamers by making gaming and esports more accessible.
Game advertising is a huge opportunity for brands with 91 percent of Australian households now having at least one device for gaming and two thirds of Australians play games on a regular basis with an average of 88 min per day. With gaming already the number one digital entertainment activity in Australia, AdColony together with Anzu offer a unique opportunity for brands to connect with consumers seamlessly in and around their favourite games.
Get in touch with us to learn how you can engage with the hard to reach 15 million strong gaming audience.
Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises blended advertising, brand safety, and ad viewability. Learn more at Anzu.io
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Get in touch with us to learn how to engage with Australia’s hard to reach 15 million strong gaming audience. Tweet us at @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.