For the fifth year in a row, AdColony was named one of the Top Media Sources in Singular’s ROI Index 2021. This annual report analyzes and ranks the top 15 performing ad networks across iOS and Android devices. This study looks at the largest costs, revenue, data fraud, and retention throughout the industry.
Singular’s report included an analysis of $10 billion in ad spend, around 3 billion app installs, and fraud analysis for over 500 networks. In order to rank well, ad networks are evaluated on speed, ROI, fraud, reach, CTI, and retention.
With ten new ad networks added during a tumultuous year, we are happy to have stood out amongst competitors across all regions and verticals. Global networks are on the rise with companies like Mistplay, Fluent, BlueStacks, and JetFuel proving that smaller networks can make a name for themselves in the mobile marketing space.
In addition, the Singular ROI Index marked AdColony as a hidden gem, indicating our great results in the ad network industry and further asserting that smaller networks can stand out and compete with the ad giants by focusing on a more specific market and guaranteeing brand safety, high retention, and increased reach. Global leaders for ROI include social media like Facebook and Twitter and, of course, Google, but other ad networks, like AdColony, are high on the charts claiming their space in this industry.
AdColony ranked as a Top Media Source in the following categories:
- Global Leader on ROI for iOS
- EMEA & NA leader for ROI iOS
Download Singular’s ROI Index 2021 to see the full list of Top Media Sources!
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