One of the most important seasons for Muslims, Ramadan, is around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. Even though it becomes very difficult to share this joyful time with our loved ones during these pandemic days, it’s helpful to see what type of role mobile devices have in this preparation.
To get better insights and understand users’ mobile behaviors, AdColony surveyed people in Turkey about mobile usage during the Ramadan season. The Ramadan Survey was distributed to get more insights into people’s daily preferences during this time. Respondents’ ages ranged from 16 to 75 and were typically aged 25 to 44.
Let’s dig deeper into the highlights of consumers’ mobile behaviors this Ramadan in Turkey and be sure to download the infographic!
AdColony also created a playbook on Winning Ramadan and Eid in 2021. The presentation provides data on consumers during Ramadan, who are these audiences, and which industries would be more active during this season.
Survey Highlights — Turkey
Time spent on smartphones increases – 48% of the respondents state that they will spend more time on their smartphones on Ramadan compared to other times and 72% of them will use their smartphones mostly during the day.
Smartphones are for shopping – 76% of the respondents state that they will use their smartphones while doing their Ramadan shopping and 66% of the respondents state that they are using in-app while shopping for Ramadan.
Mobile games are more entertaining during Ramadan – 66% of the respondents state that they play more mobile games during Ramadan than ever before.
Online delivery skyrocket because of the pandemic – 77% of the respondents state that they will use the home delivery options for their Ramadan shopping while their top purchases are groceries with 74% followed by confectionery products with 52%, and clothes with 46%.
Taking care of yourself is essential – 77% of the respondents state that their cosmetic expense is increasing during Ramadan while their top cosmetic purchases are hair care products with 59%, perfumes & fragrances with 47%, and makeup & cosmetics products with 46%.
Cooking at home is feeding the soul – 92% of the respondents state that they will cook at home.
Quality and pricing are top priorities – 50% of respondents state that quality is the most important factor while shopping for Ramadan followed by pricing and discounts with 43%.
The undeniable power of mobile advertising – 78% of the respondents state that they previously made Ramadan shopping with their smartphones directly from a mobile ad and 66% of them state that if the product is relevant for them, they would consider purchasing a product or service on their mobile device directly from an advertisement.
About the Study
Ramadan Survey distributed in Turkey to get a better insight on consumers’ behavior and preferences during Ramadan season. The survey asked about mobile games, shopping preferences, and smartphone usage. Respondents’ ages ranged from 16 to 75 and were typically aged 25 to 44.
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