App usage continued to evolve in 2020 while users turned to apps for daily routines and entertainment more than ever. Lockdowns changed life for people across the globe, which led to more downloaded and opened apps at rates higher than anticipated. A new report says that installs and sessions were still growing at the beginning of 2021. Meanwhile, the list of most downloaded mobile games in April has been released, and there’s a new title on top. Want all the details? Read on for this week’s Mobile Monday!
Installs and Sessions Were Up in Q1 2021
App analytics platform company Adjust released their annual Mobile App Trends Report, which shows that mobile app growth continued globally in 2021. Across all verticals, there was a 50% increase in installs from 2019 to 2020. Installs soared in March and April 2020, while lockdowns were first set in place with 74% and 76% increases, respectively. Downloads trended down for the remaining months, but growth picked up in 2021 as app installs increased 31% year-over-year in Q1 2021.
Sessions are up 30% overall from 2019 to 2020 and are up 4.5% so far this year. April 2020 was the highest performing month after a 45% year-over-year increase, with May almost as impressive, at 40%. The report also indicated that users were more active in-app as users had longer sessions in 2020 and spent more time in-app overall. Sessions were longer and the average reached 20.04 in 2020, up from 19.09 from the previous year. In 2021, session length is already up to 20.31.
Supersonic Studios Has Three Titles in the Top 10 Downloaded in April 2021
According to Sensor Tower’s latest data, Bridge Race from Supersonic Studios had the most downloads for mobile games in April 2021, hitting 28 million downloads. India had the most installs of the game and had 15.5% of the total, while the United States accounted for 11%. The title developed by Garawell Games was published by Supersonic after winning a prize at the company’s Superstars competition. Three of the top ten most downloaded came from Supersonic Studios, including Join Clash 3D and Going Balls, and the publisher reached 107.7 million downloads across the App Store and Google Play.
Zynga’s High Heels was the second most downloaded mobile last month and gained more than 24 million installs. India accounted for 33.5% of High Heels’ downloads while the U.S. was next with 8%. Garena Free Fire, Crash Bandicoot: On the Run, and Prison Escape rounded out the top five most installed mobile games worldwide for the month. Crash Bandicoot proved the power of IP in mobile games after a strong launch when it picked up an additional 16.4 million downloads in April.
About AdColony Mobile Mondays
Mobile Monday examines the latest news, trends, and developments in mobile apps, tech, and advertising. Do you have a story to share for the next Mobile Monday?
Join the Conversation
What mobile games did you play last month? Tweet us at @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.
- Mobile Monday: Apple’s Effect on Snap Revenue, Android 12’s Privacy Features, App Reviews’ Impact on Retention - October 25, 2021
- Apps versus Websites: Mobile Gamers Shift to In-App Ads and Purchasing - October 19, 2021
- Mobile Monday: The Effects of Apple’s Privacy Changes, In-game Advertising’s Untapped Potential, Mobile Time Spent on the Rise - October 17, 2021