Apps have moved beyond just being a fun activity to pass the time and have become an essential part of daily life. During the early days of lockdown, people were very cautious about going out to get food so they relied on food and grocery delivery apps. This category was already growing before the pandemic but naturally, they skyrocketed as consumers stayed home. Recent data shows that food delivery apps continue to grow despite restrictions being lifted in the United States. Meanwhile, the latest numbers are in for top downloaded apps and TikTok came out on top again. Read on for more details in these news stories in this week’s Mobile Monday!
DoorDash Ranked #1 Among U.S. Food Apps in Q1 2021
Although lockdown restrictions are starting to be lifted, food delivery app usage continues to rise according to new data from App Annie. Globally, weekly active users in the top apps of the category were increasing rapidly and have continued to grow until now. Foodpanda’s WAU had a significant rise over the last 16 months particularly in Pakistan, Philippines and Thailand. Baedal Minjok and Rappi have also shown impressive growth in South Korea and LATAM respectively.
Food and delivery apps have been keeping up its growth by expanding to different regions and offering new services. DoorDash, as well as UberEats, recently established presences in Germany. The app also just recently launched a partnership with Rite Aid to deliver grocery and drugstore items. DoorDash has seen a lot of success lately and reached 2.1 million new downloads in April. This makes the app the #1 title in its category for downloads in the U.S., a continuation of their top ranking in Q1 2021. Grocery delivery apps are also gaining momentum. App Annie’s data says that 10% of US DoorDash users on iPhones also used Instacart: Grocery deliveries in April 2021. As long as these apps can differentiate their offerings effectively, consumers will continue to rely on food and grocery stores apps for convenience.
May’s Largest Number of TikTok Installs Came From Brazil
According to new data from Sensor Tower, TikTok was the most downloaded non-gaming app worldwide for May 2021 with more than 80 million installs. The ByteDance app has held the top spot every month since February. Brazil has the largest number of installs for TikTok and accounts for 16% while China accounts for 12% where it is known as Douyin. ByteDance is home to CapCut which also makes the top ten. The video editing app is a popular tool for avid TikTok users.
Facebook was the second most installed non-gaming app worldwide again in May with more than 53 million downloads. The countries that had the most Facebook installs were India at 27%, followed by the United States at 7%. Instagram, WhatsApp, and Messenger rounded out the top five most installed non-gaming apps worldwide for the month. There was not much of a difference between this month’s overall downloads list compared to the previous month but Josh did re-enter the top ten. After being pushed out by Google Meet last month, the Indian short-form video app made its way back onto the list.
About AdColony Mobile Mondays
Mobile Monday examines the latest news, trends, and developments in mobile apps, tech, and advertising. Do you have a story to share for the next Mobile Monday?
Join the Conversation
Did you download any new apps last month? Tweet us at @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.
- New Report — The Life of the Mobile Gamer - September 21, 2021
- Mobile Monday: Newly Launched Conversion Tool, Small Brands Diversify Media Spends, Casino Games Hit the Jackpot - September 19, 2021
- Mobile Monday: Importance of Ads Matching Content, Apple v. Epic Ruling, Esports in APAC - September 13, 2021