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Mobile Monday: Facebook Declutters its Mobile Apps, Gen Z and Millennials Play Games on Multiple Platforms

Posted Aug 9, 2021

Things are always changing in the mobile world and that is now true even in this blog series. Mobile Monday has been AdColony’s weekly roundup of the latest news, trends, and developments in mobile apps, tech, and advertising. We will now be joining forces with our parent and sister companies to cover a broader range of mobile news. This week Digital Turbine and AdColony touch on Facebook’s decluttering of its mobile apps and Newzoo’s research on gaming across generations. Check out the new and improved Mobile Monday!

Facebook Finally Reduces User Friction… (in it’s Apps Settings)

Facebook has dominated the social media world for many reasons, but chief among them is their ability to recognize and eliminate friction in the user experience. Its main feature is a “heavens-to-betsy” forever scroll of content – just keep going until you see something you like. Simple discovery couldn’t be much more user-friendly.

But one area that hasn’t been as user-friendly is their settings. Want to find out how to change your security settings or turn off certain features? Nope… you are not going to find that one easily. Until now.

Facebook recently announced they would be “decluttering” the settings going from a whopping 10 sections to 6. Now, we can sit here and guess why the kings of the user experience put their user settings within mazes and catacombs for so long – but instead, let’s just appreciate that simplifying discovery is happening all throughout mobile. Even in the places apps might not want you to go. 

Generations Engage with Gaming in Different Ways

The same question has been asked what seems like a million times: who is playing mobile games? Time and time again, it has been proven that the answer is…everyone. Gaming, in general, has grown to be a popular pastime and mobile is by far the biggest platform in terms of both revenue and audience. Research from Newzoo details how gamers from each generation are playing on mobile and their overall gaming habits.

From Gen Z to Baby Boomers, a significant portion of each generation plays mobile games. While 34% of boomers play games on their mobile devices, more than half of Gen X, Millennials, and Gen Z are playing on their phones and tablets as well. Unsurprisingly, Gen Z and Millennials are the most likely to play mobile games but many of them are also playing on other platforms. More than half of both age groups are playing on PCs and consoles. Older players typically use games as a casual activity to fill time. On the other hand, young generations are not only looking to pass the time, they are seeking to engage with games in many forms. Newzoo’s research shows that Gen Z and millennials are watching game-related content, listening to gaming podcasts, and discussing games online and with friends. Whether they’re sticking to mobile or venturing into other mediums, consumers from all generations are once again proven to be spending much of their leisure time on mobile games.

About Mobile Mondays
Mobile Monday examines the latest news, trends, and developments in mobile apps, tech, and advertising. Do you have a story to share for the next Mobile Monday?  

About Digital Turbine
Digital Turbine is the leading independent mobile growth platform and levels up the landscape for advertisers, publishers, carriers, and OEMs. By integrating a full ad stack with proprietary technology built into devices by wireless operators and OEMs, Digital Turbine supercharges advertising and monetization. Looking to supercharge your mobile advertising? Check out their blog to start!

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What do you think about our new Mobile Monday? Tweet us at @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.

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