We are thrilled to announce that our campaigns have been selected for 37 award nominations for the Marketing Magazine Group Mob-Ex Awards 2021! Nominations (and hopefully some wins!) are the best example of true collaboration across multiple teams, vendors and our partners, so we are extra delighted for everyone to receive 37 of them.

Mob-Ex is a premier industry event for companies and organisations, in the field of mobile marketing, operating across South East Asia, South Asia, and the ANZ regions. The event celebrates the most effective, creative and innovative mobile marketing campaigns that are making a difference in the digital advertising world.

The winners will be announced through a live virtual announcement on 20 October and the results will be officially released on their website on 21 October. Check out our campaigns that have been nominated!

Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks

• Brand: Bliblimart
• Agencies: Wavemaker Indonesia, AdColony
• Nominated For (6): Best Awareness Campaign, Most Innovative Use of Mobile, Most Innovative Use of Mobile Technology, Ecommerce & Retail, Best COVID-19 Response, Best Mobile Advertising Strategy

Mobile Augmented Reality Dials Up Brand Love for Coca-Cola

• Brand: Coca-Cola
• Agencies: Starcom Indonesia, AdColony
• Nominated For (7): Best Awareness Campaign, Best Use of Display Advertising, Best Use of Interactive Media/ AR & VR, Best Use of Promotions, Most Engaging Mobile Campaign, Most Innovative Use of Mobile Technology, Food & Beverage

HSBC Livin’ It Up Ramadan Mobile Campaign

• Brand: HSBC
• Agencies: PHD Media Indonesia, AdColony
• Nominated For (2): Best Use of Display Advertising, Banking Services

Smartfren Mobile Campaign Wakes Up Indonesia’s WOW Generation

• Brand: Smartfren
• Agencies: Mediacom Indonesia, AdColony
• Nominated For (2): Best Use of Display Advertising, Consumer Goods

HIT FIK Mobile Campaign Packs a Mean Punch

• Brand: HIT
• Agencies: Mindshare India, AdColony
• Nominated For: Best Use of In-App Advertising

Kinder Joy’s Applaydu Campaign Gets a Boost Amidst Pandemic

• Brand: Kinder Joy
• Agencies: Mindshare Philippines, AdColony
• Nominated For (4): Best Use of In-App Advertising, Most Engaging Mobile Campaign, Most Innovative Use of Mobile Technology, Best Mobile Advertising Strategy

Mobile Dishes Out Satisfying Results for Indomie Piring Kosong IndomieIdo (Empty Plate) Campaign

• Brand: Indomie
• Agencies: i-dac Indonesia/DAX, Ogilvy, AdColony
• Nominated For (4): Best Use of Interactive Media/ AR & VR, Best Use of Mobile – Customer Engagement, Most Engaging Mobile Campaign, Food & Beverage

Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign

• Brand: Royco, Unilever
• Agencies: Mindshare Indonesia, AdColony, Ustudio, TADA, Reprise
• Nominated For (2): Best Use of Mobile – Customer Engagement, Best User Experience

Bear Brand Fortified RTD Tibay Resistensya Mobile Campaign

• Brand: Bear Brand Fortified RTD, Nestle
• Agencies: Openmind Philippines, AdColony
• Nominated For: Most Innovative Use of Mobile

Mobile Steers Hyundai’s “Drive SA(nta)FE Together” Campaign Towards Success

• Brand: Hyundai New Santa Fe
• Agencies: Innocean Indonesia, AdColony
• Nominated For: Consumer Goods

Indonesian Street Flavours Come Online with Festival Jajanan Bango

• Brand: Bango, Unilever
• Agencies: Mindshare Indonesia, AdColony
• Nominated For: Best COVID-19 Response

Cornetto “Decoding Love” Valentine Campaign

• Brand: Cornetto, Unilever
• Agencies: Mindshare Indonesia, AdColony
• Nominated For: Food & Beverage

The Fun Way Gamification Boosted Piattos’ Brand Engagement

• Brand: Piattos, Universal Robina
• Agencies: Spark Foundry Philippines, AdColony, Seven AD Philippines
• Nominated For: Food & Beverage

7-Eleven Slurpee’s In-Game Mobile Strategy Delivers More Than Brainfreeze

• Brand: 7-Eleven
• Agencies: PHD Media, AdColony, Anzu
• Nominated For (4): Best Use of In-App Advertising, Most Innovative Use of Mobile, Most Innovative Use of Mobile Technology, Best Mobile Advertising Strategy

Congratulations to the whole team and all our partners!

About Marketing Magazine Group

Established in June 2002, Marketing Magazine Group (Marketing Interactive) is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. Credible, fiercely independent, and always first with industry-breaking news, their magazines and daily e-news reach out to more advertising and marketing professionals across Asia than any other publication.

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