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AdColony Wins Enabling Technology Company of the Year And More!

Posted Nov 29, 2021

What a whirlwind December already for AdColony! We are thrilled to announce that our campaigns have received 18 individual campaign awards across the Asia-Pacific region (10 from MMA Smarties 2021, 4 from The Wires Global 2021, 4 from The Maddies 2021) and have been named Enabling Technology Company of the Year at MMA Smarties Indonesia!

Our APAC team was rewarded for their innovative and highly engaging mobile campaigns, and this is a great example of a true collaboration across multiple teams, vendors, and our partners.

Check out the links below to jump to the respective awards!

AdColony Wins 10 Awards at MMA Smarties 2021 and Enabling Technology Company of the Year at MMA Smarties Indonesia

AdColony is proud to announce that we won the Enabling Technology Company of the Year award at MMA Smarties Indonesia! On top of that, we also received seven awards from Smarties Indonesia, two awards from Smarties APAC, and one award from Smarties X. Check out our winning campaigns below:

Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks

Best Brand Experience in Mobile Rich Media – Silver (Smarties APAC)
Best Lead Generation – Silver (Smarties Indonesia)
Best Seamless Customer Experience – Silver (Smarties Indonesia)

  • Brand: Bliblimart
  • Agencies: Wavemaker Indonesia, AdColony

Mobile Augmented Reality Dials Up Brand Love for Coca-Cola

Most Engaging Mobile Creative – Gold (Smarties APAC)
Most Engaging Mobile Creative – Bronze (Smarties Indonesia)

  • Brand: Coca-Cola
  • Agencies: Starcom Indonesia, AdColony

Smartfren Calling Star Ramadan Campaign

Best Brand Experience in Mobile Rich Media – Gold (Smarties Indonesia)
Best Banners & Rich Media Advertising – Silver (Smarties Indonesia)

  • Brand: Smartfren
  • Agencies: Mediacom Indonesia, AdColony

Lactogrow DREAM BIG Stress Test

Best Brand Experience in Mobile Rich Media – Bronze (Smarties Indonesia)

  • Brand: Nestle Lactogrow
  • Agencies: Mindshare Indonesia, Wunderman Thompson Indonesia, AdColony

7-Eleven Slurpee’s In-Game Mobile Strategy Delivers More Than Brainfreeze

Best Mobile Gaming, Gamification & E-Sports – Won (Smarties X)

  • Brand: 7-Eleven
  • Agencies: PHD Media, AdColony, Anzu

AdColony Wins Four Awards at The Wires Global 2021

The Wires Global recognizes the very best use of digital media, marketing, and commerce, with a focus on ad tech and martech, across all aspects of media sales and media buying, celebrating use of technology, expertise, and innovation within the industry. Check out our winning campaigns below:

Bliblimart Mobile Campaign Takes Grocery Shopping from Bricks to Clicks

Best eComm Customer Acquisition Strategy
Best Mobile Campaign

  • Brand: Bliblimart
  • Agencies: Wavemaker Indonesia, AdColony

Kinder Joy’s Applaydu Campaign Gets a Boost Amidst Pandemic

Best Use of Data & Creativity

  • Brand: Kinder Joy
  • Agencies: Mindshare Philippines, AdColony

7-Eleven Slurpee’s In-Game Mobile Strategy Delivers More Than Brainfreeze

Best Gaming User Acquisition/Monetization Tech

  • Brand: 7-Eleven
  • Agencies: PHD Media, AdColony, Anzu

AdColony Wins Four Awards at The Maddies 2021

We’re also excited to announce that our mobile campaigns have received four awards from The Maddies Awards 2021! Our team from India was recognized for our innovative mobile campaigns by one of the most prestigious award organizations in the industry in India.

The winners were selected from among hundreds of submissions across India and were evaluated by a highly experienced independent panel of the industry. Check out our winning campaigns:

Cinthol “Stay Fresh, Stay Protected” Mobile Campaign

Most Engaging Mobile Creative – Bronze
Best use of Apps/ Games for Marketing – Bronze

  • Brand: Godrej Consumer Products
  • Agencies: Mindshare India, AdColony

HIT FIK Mobile Campaign Packs a Mean Punch

Best in Brand Recall – Silver
Most Engaging Mobile Campaign – Silver

  • Brand: Godrej Consumer Products
  • Agencies: Mindshare India, AdColony

Congratulations to the whole team and all our partners!

About MMA Smarties

The world’s only innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing. An annual competition honoring outstanding innovation and creativity resulting in significant business impact.

About The Wires Global

The Wires Global recognizes the very best use of digital media, marketing, and commerce, with a focus on ad tech and martech, across all aspects of media sales and media buying, celebrating use of technology, expertise, and innovation within the industry.

About The Maddies 2021

The Maddies acknowledges and recognizes all such marketing stories that employ an effective mobile marketing strategy done in India and will be equally judged on innovation, concept, execution, and results by a highly experienced independent panel of the industry. These awards are open to all industries linked to Mobile Marketing (Clients, Creative, Media Agencies, Digital Agencies and Publishers, etc).

Join the Conversation

Which of the above campaigns is your favorite? Tell us what you’re looking forward to by tweeting @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on LinkedIn.

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