Paving the way for mobile advertising for years, Digital Turbine once again proved its strength in the industry and shared its knowledge at MMA SMARTIES MENA Innovation & Creativity Days. The two-day event in Dubai, UAE took place in person on the first day and was virtual on the second day. Innovation & Creativity Day welcomed 33 industry professionals from different brands at 17 different panels to discuss all the hot topics and trends in the mobile industry.
On the virtual day, Digital Turbine’s Head of Marketing, EMEA & LATAM Melisa Matlum presented the ad attention approach of the mobile users in the Middle East. Matlum explained what apps Middle Eastern users mostly visit, which mobile devices they prefer, which ad formats and which apps they prefer to encounter on their devices, what gets their attention on online ads, and which features are important for users on online ads.
On the in-person day, Johny Saad, Regional Sales Director of MENA, moderated a panel of industry experts. Head of Digital, Middle East of Reckitt Esra Ezibay, Regional Digital Director of UM James Dutton, and Media and Digital Manager GCC and Africa of Colgate-Palmolive Wisam Yamak discussed the challenges advertisers face to capture and hold their viewer’s attention.
“It is not easy to measure the attention of the consumer in any medium, especially in the mobile advertising world, and despite this, we know that it is something that all advertisers and marketers want to achieve to consider the positive results obtained after catching the attention of the consumer at the maximum level. We know that maximizing the interaction and attention of the consumer with the advertisement has positive effects such as the retention of the advertisement and the brand, triggering the purchase, and so on.”
Johny Saad, Regional Sales Director of MENA
During the Gala Dinner, the winners of MMA Smarties MENA were announced. Digital Turbine is proud to announce that it has won six awards with five captivating campaigns. Winners were chosen from among hundreds of submissions across the region and were evaluated by a global panel of senior brand marketers and agency executives evaluated entries based on strategy, execution, creativity, and business impact.Winners vary from FMCG to automobile, Telco to QSR industries, and Digital Turbine once again proved how to be a key player in the mobile advertising industry with its mind-blowing, engaging, and captivating mobile campaigns.
Apart from the campaigns that have won every medal including Gold, Digital Turbine has been awarded the most prestigious award of the year “Network of the Year” for the third year in a row!
Here is the list of awards we won and take a look at all of our award-winning campaigns’ case videos!
Digital Turbine
The Network of The Year
Almarai // L’Usine Puffs – Digital Turbine AdColony Instant Play ™ HD Video Mobile Campaign
Video Advertising – Gold
McDonald’s Grand Chicken – Digital Turbine AdColony Instant Play ™ HD Video Mobile Campaign
Customer Experience – Silver
Almarai // 7 Days Mini Croissant – Digital Turbine AdColony Instant Play ™ HD Video Mobile Campaign
Customer Experience – Bronze
Du // Network Nation – Digital Turbine AdColony Instant Play ™ HD Video Mobile Campaign
Gaming / Gamification & E-Sports – Bronze
Ford Motor Company // Ford F-150 – Digital Turbine AdColony Instant Play ™ HD Video Mobile Campaign
Product / Service Launch – Bronze
About MMA Smarties
Smarties honors outstanding innovation resulting in significant business impact for brands, agencies, media companies, and technology providers. MMA is the world’s leading global non-profit trade association consisting of 800 member companies from nearly fifty countries across the globe. Its mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement
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