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Last week Digital Turbine and AdColony had the honor of hosting a panel during the Game Developers Conference in San Francisco – which was likely the first in-person event in a very long time for many people. After a warm and delicious breakfast, the first in three years for many of us, the panelists took…
Earlier this month, over 200 attendees gathered for Adweek’s Elevate Mobile Gaming event, hearing the POV on the $77.2 billion mobile gaming industry from speakers in our industry. From new insights from Deloitte to Nestle’s approach to esports to how Vans and Roblox are building a Metaverse strategy, the virtual event was all about cultivating…
Last week we participated in the Digiday Gaming Advertising Forum – specifically, our VP of Global Marketing and Communications, Jonathan Harrop, did a short & sweet presentation about mobile gaming audiences. Let’s clarify how to read that: not “mobile gaming” audiences, but rather mobile “gaming audiences,” that is, consumers who play console games and mobile…
This week we hosted a webinar on the changes that iOS 14 will bring, particularly as it relates to app monetization. Now that Apple has said that the privacy-related changes around IDFA won’t be rolled out until early 2021, app developers have extra (and can we say much-needed) time to prepare. As part of our…
It’s official: Privacy is a big deal. In just the past five years, it has gone from something mobile game developers could handle with just a little common sense and some basic precautions to something that warrants much more concern – and resources. If you are a sizeable mobile publisher with a law firm on…