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The BRAG Blog: A Streaming War Full of Surprises

Posted May 27, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…

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App Usage Before and During Game Time for NBA Viewers

Posted May 25, 2022

Summer is in the air, and with it comes hot dogs and MLB, outside barbecues, and of course, the NBA finals this June. Consumers in the U.S. are looking forward to the latest sports events and will be watching games, keeping up with stats on mobile, and sharing their excitement with peers in-person and virtually….

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The BRAG Blog: How Shopping Apps Keep Up With Amazon

Posted May 24, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…

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Mobile Monday: Advertising Opportunities, Apple vs. Google on Privacy, and Digital Ad Spending on Mobile

Posted May 23, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering new trends in advertising that allow for user privacy and advertiser success, Google and Apple’s latest privacy initiatives and ad opportunities, and mobile’s…

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The BRAG Blog: How CashApp Ruled Finance

Posted May 19, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…

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The BRAG Blog: Food & Drink Apps

Posted May 17, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…

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Mobile Monday: Brands in Mobile, Mobile Used for Grocery, Shopping, and Package Tracking, and Ad Preferences for Gamers

Posted May 16, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering opportunities for brand advertising on mobile, shopping and delivery app growth over the past two years, and what mobile gamers want from their…

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Which Apps Got UA BRAG-ging Rights. . . and How Did They Get Them?

Posted May 11, 2022

In sports, bragging rights usually go to the winner on the field. The LA Rams, for example, have bragging rights for winning the Super Bowl in February. But while they can certainly brag to the other teams in the NFL, does that mean they had a stronger season than, say, your state high school football…

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Mobile Monday: Spotify in Gaming and Mobile Taking 51% of Global Gaming Market

Posted May 9, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering Spotify’s launch into gaming with Spotify Island in Roblox and the growth of the global gaming market. Learn all about these stories in…

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Mobile Monday: Is Netflix Still on Top, Gen Z Wants Brands in the Metaverse, and More Content Regulation from the EU

Posted Apr 25, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are Netflix’s latest subscriber loss, how Gen Z really feels about the metaverse, and the latest content regulation policies from the…

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