Anna, Author at AdColony

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Mobile Monday: Apple vs. T-Mobile Advertising, Consumers Want Personalization, and Q2 Mobile Gaming Spend

Posted Jun 27, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering T-Mobile’s shift to more mobile enabled advertising, consumer desire for personalized experiences and trustworthiness from brands, and predictions for consumer spend on apps…

Mobile Monday: Clever Digital Advertising, Mobile Game Monetization Methods, and the Growth of Mobile Gaming

Posted Jun 20, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the popularity of digital advertising through clever ads, the latest monetization methods players and publishers are loving, and mobile gaming accelerating digital gaming…

Building a Mediation with Purpose and Value

Posted Jun 14, 2022

The last few years in the ad tech space have been tumultuous, to say the least. We’ve gone from the outright banning of certain reward requirements in the advertising “value exchange” space, to allies becoming threats via acquisitions, and now face a second wave of doom to advertising identifiers that some strategies completely rely on….

Mobile Monday: Challenges for Mobile Advertisers, More Mobile Ad Spend, and Expansion of Super Apps

Posted Jun 13, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering insights from mobile marketers on challenges from last year and what’s to come, the increase in ad spend on mobile in 2022, and…

The BRAG Blog: Music Apps That Can Blow Their Own Horn

Posted Jun 10, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…

A Win for Everyone: How Offer Wall Carousel Enhanced UX and Improved Performance

Posted Jun 9, 2022

Whether you are an app developer that cares about your users’ experience with your title, or an advertiser who wants to create a frictionless experience for your audience – everything revolves around the end users. With Offer Wall being a highly customizable and user-centric ad unit, we constantly improve its look and feel from a…

The BRAG Blog: Start Spreading the News (Apps)

Posted Jun 7, 2022

Mobile Monday: Partnerships Drive App UA, Mobile Monetization Growth, and Purchasing Virtual Goods

Posted Jun 6, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering methods that can increase app user acquisition, the latest data on consumer preferences for mobile apps, in-app advertising, and in-app ads, and mobile…

The BRAG Blog: Product Innovation & Fitness App Growth

Posted Jun 1, 2022

The BRAG Blog: A Streaming War Full of Surprises

Posted May 27, 2022

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