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Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads

Posted Jun 22, 2022

With over 6.3 billion smartphone users around the world, no one is able to deny that the mobile app industry is continuously growing. It’s not just any phones though: It’s smartphones, and with the growth in smartphones, app downloads and usage are still growing constantly, without any sign of slowing, according to Sensor Tower’s latest…

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How to Succeed in the Attention Economy

Posted Jun 7, 2022

In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. To understand how consumers are engaging with mobile ads with greater ad attention and superior…

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Father’s Day Shopping Survey 2022 – Highlights from EMEA & LATAM

Posted May 30, 2022

Father’s Day is a widely popular holiday globally and honors the role of fathers play in the lives of their children. Father’s Day may be celebrated on different dates in different regions but is celebrated similarly, usually giving gifts and family activities. With that in mind, as Digital Turbine, we asked consumers about their purchasing…

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Creative Showcase: Jack Reacher

Posted Apr 21, 2022

Amazon Prime Video, the subscription video-on-demand service, was looking to create awareness and drive anticipation for its latest series; Jack Reacher. In order to drive awareness around the exclusiveness of the series to Prime Video in Feb 2022, Amazon Prime Video partnered with Digital Turbine’s AdColony team to engage the potential audience in an entertaining…

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Mother’s Day Shopping Preferences — Highlights from EMEA & LATAM

Posted Apr 12, 2022

With everything they do, mothers deserve to feel special by their loved ones. That’s why people all around the world celebrate Mother’s Day in different ways to honor the mother figures in their lives. To express how important they are, the majority of people buy gifts in hopes of seeing a  smile on their mom’s…

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Creative Showcase: Cedevita Puc-Puc

Posted Apr 7, 2022

In this Creative Showcase, we are looking at the engaging Puc-Puc campaign in multiple countries in the Balkans region of Europe. Puc-Puc, a well-known regional candy with vitamins inside, with a playful, youthful image, was keen to promote its tasty popping candy in powder form by using the impeccable advantages of mobile advertising. With our…

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AdColony Wins Six Awards at IAB MIXX & MarTech Turkey

Posted Mar 23, 2022

AdColony is thrilled to announce that our mobile campaigns have received five awards from MarTech and one award from IAB Mixx Turkey! Our Turkey team was rewarded for their highly innovative and engaging mobile campaigns. The hard work and the dedication of our teams brought home a total of six awards at both prestigious ceremonies!…

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How Shopping on the Internet has Shifted to Mobile

How Shopping on the Internet Has Shifted to Mobile – HBR & BB Summit Turkey 2022 Recap

Posted Mar 17, 2022

Last month, AdColony participated in Harvard Business Review & Bloomberg Businessweek teams’ Turkey Summit 2022, leading a discussion about the shopping preferences of Turkish consumers, the rise of online shopping globally, the increase in mobile shopping, and the prominence of e-commerce mobile applications. Sales Director of Instant- Play™ Growth Markets EMEA & LATAM Serdar Çelik,…

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M-Commerce Opportunities During Easter in EMEA & LATAM

Posted Mar 15, 2022

As Spring approaches, Easter is one of the first major family holidays of the year. Many consumers have already started to look to update and personalize their habits around shopping Easter sales, and for Easter gifts in regions where they’re common – not just candy! Many consumers are aware that mobile shopping provides easy navigation…

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AdColony Wins Five Awards at MMA Smarties South Africa

Posted Mar 3, 2022

AdColony is thrilled to announce that our mobile campaigns have received five awards from the MMA Smarties South Africa! Last week, our very own South Africa team have been nominated with innovative mobile campaigns by one of the most prestigious award organizations in the mobile industry. The winners were chosen from among hundreds of submissions…

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