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Creative Showcase: Axe 0.1% Effect

Posted Jan 13, 2022

In this Creative Showcase, the Unilever-owned Axe brand of deodorant, set out to discover if its confidence-boosting powers could influence overall gaming ability by 0.1% with AdColony’s highly engaging video technology.  Axe wanted to bring awareness and engagement to their ‘Axeperiment’ and teamed up with the world’s top streamers to test the theory that wearing…

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Where the Gaming Industry is Headed

Posted Dec 20, 2021

During the past two years with the COVID-19 pandemic, people have had more time than ever on their mobile devices at home, and with a lack of socializing, gaming became one of the most common activities in our daily lives. As the gaming world is forever evolving and warmly welcomes millions of new gamers each…

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How Has Digital Ad Spending Grown Globally in 2021?

Posted Dec 14, 2021

As interactive advertising is becoming popular among the digital advertising ecosystem, the advertising industry is able to influence consumers with appropriate content more than ever. This kind of advertising enhances communication and commitment between the advertiser and their target audience. Mostly, interactive advertisements could present audiences with the unique experience of something personal or engaging…

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Creative Showcase: Egyptian Tourism

Posted Dec 9, 2021

In this Creative Showcase, we are looking at the Ministry of Tourism and Antiques through the Egyptian Tourism Board campaign that ran across AdColony’s extensive mobile app inventory, targeting potential tourists in Russia. Thanks to AdColony’s premium Dynamic End Card technology, the ​​Egyptian Tourism Promotion Board (ETPB) increased vacation consideration and most importantly travel desire…

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Ad Reaction & Attention Survey — Highlights from EMEA & LATAM

Posted Dec 7, 2021

For ads to be attractive, they need to draw the consumer’s attention. As many other ad networks are emerging, it’s far more challenging than in the past to catch consumers’ attention and keep them interested across the journey.  While advertisers are in constant competition to promote and market their own apps, products, or services, during…

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Consumer Behavior & Shopping During Christmas — Highlights from LATAM

Posted Nov 24, 2021

As the pandemic is (hopefully) starting to disappear from our lives, people want to leave the suffering days and welcome the merry spirit of the New Year! While Christmas jingles are starting to be heard, consumers in LATAM are already getting prepared for the festivities leading up to 2022. Since smartphone usage has been keeping…

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Christmas & New Year Shopping 2021 – Highlights from EMEA

Posted Nov 22, 2021

After a long period of COVID-19, people are getting ready to forget the suffering days with the fresh spirit of the New Year! While Christmas bells ring, consumers around the world are already preparing for the festivities leading up to 2022. Since smartphone usage has not slowed down even during post-pandemic days, it would only…

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Is Attention Really Considered As The Holy Grail of Digital Advertising? – MMA Impact MENA 2021 Recap

Posted Nov 16, 2021

On November 9th, AdColony participated in IMPACT MENA 2021 – specifically, our very own General Manager of EMEA & LATAM Warrick Billingham moderated the webinar and led the discussion about attention metrics and the importance of measuring consumer attention. Together with Shaimaa Ismail (CMO at L’Oréal Egypt), Donnacha Kinsella (Data and Strategy Lead for P&G,…

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Creative Showcase: Uni Baby

Posted Nov 4, 2021

In this Creative Showcase, we are looking at the engaging Uni Baby campaign in Turkey. With AdColony’s impeccable Dynamic End Card technology, Uni Baby raised product awareness and brand consideration with its target audiences. About the Campaign Turkey’s leading baby brand, Uni Baby, was inspired by mothers and the changing needs of babies in different…

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Black Friday & Cyber Monday Shopping Survey – Highlights from EMEA & LATAM

Posted Oct 25, 2021

The biggest shopping days of the year, Black Friday & Cyber Monday, are coming up fast! These online-focused shopping periods will bring discounts and sales straight to consumers. According to Adobe’s yearly shopping insights report, retailers reported $10.8 billion in overall revenue on Cyber Monday versus Black Friday’s $9.0 billion last year. These unofficial holidays…

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