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Mobile Gaming Research Blog Header

Mobile Gaming Research Highlights – EMEA & LATAM

Posted Oct 12, 2021

The past year will be remembered as a time of many changes for brands and marketers. The COVID-19 pandemic has led to great milestones for many media organizations. It has also created new opportunities through the acceleration of digital transformation at a huge scale.  As mobile gaming has exploded because of the COVID-19 pandemic, it…

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Vertical Advertising Guidelines 2021

Posted Sep 1, 2021

Compared to the last decades, the demand for vertical advertising has grown constantly. Apart from watching longer-form content, most video content is not watched horizontally by users. People hold their phones vertically almost all the time and mobile apps such as mobile games have responded to this universal preference with vertical-only ad format content. As…

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Success Story Evyap Duru Hydro Shower Gel

Creative Showcase: Evyap Duru Hydro Shower Gel

Posted Aug 5, 2021

In this Creative Showcase, we are looking at an engaging campaign in Turkey. The well-known Evyap brand, the pioneer of personal care products in Turkey, keenly promotes its Duru Hydro Pure Shower Gel. Evyap took the shower experience to another level with Hydro Pure Aloe Vera Shower Gel, letting the skin breathe by being purified…

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Mobile Gaming Mothers Research – Highlights from EMEA & LATAM

Posted Jul 26, 2021

As mobile gaming expands its borders, being a mobile gamer is now firmly becoming the tech-culture of society all around the world. Mobile gaming shows no sign of slowing in a world where connectivity is increasingly driven by smartphone experiences. While imagining a gamer, the first image that comes to mind is a young, male…

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Success Story: Papaya Gaming – Solitaire Cash & Bubble Cash

Posted Jul 22, 2021

Papaya Gaming is a rapidly-growing mobile gaming company that develops innovative versions of the most exciting and popular games and turns them into skill-based, real money tournaments. The company has reached a growth of over 2,000% active users in 2020 alone. Its games, Solitaire Cash & Bubble Cash, have been downloaded over 4 million times…

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Summer Games Survey 2021 – Highlights from EMEA & LATAM

Posted Jun 29, 2021

After a yearlong postponement due to the coronavirus pandemic, The 2020 Summer Olympics are ready to kick off later this summer. Sports lovers are still waiting impatiently to watch this upcoming international multi-sport event, also known as Tokyo 2020 which was postponed and will now take place July 23 to August 8, 2021. In this…

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Father’s Day Survey 2021 – Highlights from EMEA & LATAM

Posted Jun 8, 2021

Father’s Day is a day where families appreciate their fathers who play an important role in their lives, emotionally, mentally, and morally. This day acknowledges the contribution of fathers to their own families and society. While most of the kids have a closer bond with their mothers, this day helps forge a closer relationship with…

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Mobile App User Behavior & Privacy Research 2021 – EMEA & LATAM Highlights

Posted May 31, 2021

In-app advertising, personalization, and analytics evolve each day since applications started to appear on our smartphones. The data we leave behind while watching mobile ads help marketers, brands, advertisers to track, reach, and target better accordingly. But at what level are users aware of how their data is being used? And most importantly are they…

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COVID-19: One Year On

Posted May 10, 2021

Not proudly but unfortunately, it has now been a year since the start of the COVID-19 pandemic, which has claimed millions of lives and changed ways in which each of us relates to and navigates the world.   The same question is on everyone’s mind: How has the pandemic impacted our lives these past 12…

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Mothers Day Blog Header

Mother’s Day Survey – Highlights from EMEA & LATAM

Posted May 5, 2021

The most precious day for mothers is just around the corner. Daughters, sons, and fathers are growing impatient to capture the hearts of the mothers in their lives and give them a bit of love especially during these days while the world is still fighting against the pandemic. All over the world families are counting…

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