Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.
With a population of close to 11 million, Greece has been a growing market and has focused on its development in the gaming industry. The growth of this industry has led to mobile gaming becoming a big part of leisure time for Greek smartphone users. Having grabbed the attention of Greek consumers mobile gamers present…
Each year, App Annie releases its State of Mobile report, providing in-depth analyses for high-growth industries and emerging markets. We’re covering some of the key highlights of this report, including time spent, money spent, growth markets, and app categories. According to App Annie’s The State of Mobile 2022 report, consumers migrated more of their entertainment…
Valentine’s Day is a huge opportunity for brands and marketers to reach consumers. To grab attention during this romantic holiday, user-oriented campaigns are key. Most consumers tend to be online shoppers for Valentine’s Day which means brands should focus on mobile interaction with well-applied and personalized message associations. To clarify how big of an impact…
In this Creative Showcase, the Unilever-owned Axe brand of deodorant, set out to discover if its confidence-boosting powers could influence overall gaming ability by 0.1% with AdColony’s highly engaging video technology. Axe wanted to bring awareness and engagement to their ‘Axeperiment’ and teamed up with the world’s top streamers to test the theory that wearing…
During the past two years with the COVID-19 pandemic, people have had more time than ever on their mobile devices at home, and with a lack of socializing, gaming became one of the most common activities in our daily lives. As the gaming world is forever evolving and warmly welcomes millions of new gamers each…
As interactive advertising is becoming popular among the digital advertising ecosystem, the advertising industry is able to influence consumers with appropriate content more than ever. This kind of advertising enhances communication and commitment between the advertiser and their target audience. Mostly, interactive advertisements could present audiences with the unique experience of something personal or engaging…
In this Creative Showcase, we are looking at the Ministry of Tourism and Antiques through the Egyptian Tourism Board campaign that ran across AdColony’s extensive mobile app inventory, targeting potential tourists in Russia. Thanks to AdColony’s premium Dynamic End Card technology, the Egyptian Tourism Promotion Board (ETPB) increased vacation consideration and most importantly travel desire…
For ads to be attractive, they need to draw the consumer’s attention. As many other ad networks are emerging, it’s far more challenging than in the past to catch consumers’ attention and keep them interested across the journey. While advertisers are in constant competition to promote and market their own apps, products, or services, during…
As the pandemic is (hopefully) starting to disappear from our lives, people want to leave the suffering days and welcome the merry spirit of the New Year! While Christmas jingles are starting to be heard, consumers in LATAM are already getting prepared for the festivities leading up to 2022. Since smartphone usage has been keeping…
After a long period of COVID-19, people are getting ready to forget the suffering days with the fresh spirit of the New Year! While Christmas bells ring, consumers around the world are already preparing for the festivities leading up to 2022. Since smartphone usage has not slowed down even during post-pandemic days, it would only…