Rewarding to Engage: New Mobile User Survey Results Now Available

Posted Mar 28, 2018

User preference for positive and rewarding ad experiences is clear, but which types of rewards are best? To find out, we surveyed over 1000 mobile users around the globe to get a better understanding of the reward types they prefer and how that correlates to both sentiment and in-app purchase behavior. The results of that…

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Mobile Monday: GDC 2018

Posted Mar 19, 2018

In this week’s Mobile Monday, we’re taking a look at the most anticipated news at one of our favorite events of the year: GDC. The Sessions Last week, our GDC preview shared a few of the sessions we were most excited about, including: Become the GOAT of the Mobile Gaming Business — Wednesday, March 21st,…

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Improving Ads with Speed, Trust, & Sincerity

Posted Mar 13, 2018

Users want high quality content, advertisers want to engage those users, and publishers want to keep their doors open. To satiate all of these wants, publishers are forever looking for ways to finesse their ad monetization so that they that can support the cost of production without turning away users. This search isn’t easy, and…

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Mobile Monday: Autoplay, Auctions, & Old Habits

Posted Mar 12, 2018

This week, we’re covering how advertisers can make the most of muted autoplay video, which countries could be among the first to roll out 5G, and the webinar you won’t want to miss if you’re somewhat new to mobile advertising. Muted Autoplay to Stay While savvy publishers are finding ways to give users more agency…

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The Promising Future of Playables

Posted Mar 6, 2018

Over the last year, more and more app install marketers have been allured by the promise of playables, an ad format that offers far more user immersion than anything that has come before it. So, how have initial campaigns fared, and what’s the outlook for playables in 2018? Data from recent studies sheds some light….

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Mobile Monday: Xiaomi’s Aspirations and Nokia’s Rebirth

Posted Mar 5, 2018

In this edition of Mobile Monday, we’re taking a look at what Xiaomi’s expansion aspirations will mean for US smartphone users as well as what Nokia’s newly unveiled devices could mean for the health of the brand. Xiaomi to Enter US Market Chinese mobile device manufacturer Xiaomi has its eyes on the US Market. In…

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Pauses & Perks of Playing with Programmatic

Posted Feb 27, 2018

Every year, more advertisers are testing the mobile programmatic waters, whether they are mobile marketers buying programmatically first time or experienced programmatic buyers testing out mobile. With tests come surprises, both good and otherwise. So what are the aspects of programmatic that are giving senior ad buyers pause, and what are the aspects that are…

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Mobile Monday: MWC from Jacks to Gs

Posted Feb 26, 2018

Mobile World Congress is here, and with it comes a slew of new product & tech announcements. This edition of Mobile Monday will take a look at two opposite ends of the mobile spectrum being discussed at MWC: our collective affinity for the classic headphone jack and our excitement for 5G. Looking for the Jack…

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Reaching New Heights with SDK 3.3

Posted Feb 22, 2018

Committed to improving mobile advertising for users, publishers, and advertisers alike, the recently released 3.3 version of the AdColony SDK features numerous enhancements designed to improve ad revenue as well as the user experience. Key Features of 3.3 Specifically, version 3.3 of the AdColony SDK features: Highest Quality Ads — With both Integral Ad Science…

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