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As mobile publishers continually seek to engage their users, so one old adage rings true: first do no harm. Best laid engagement plans are hindered if the experience features elements that actively disengage users. So what are common content offenses, what reactions do users take to them, and what can publishers do? To answer these…
This week, Mobile Monday is taking a look at how user engagement metrics are beginning to drive newspaper goals as well as how mobile apps are helping newspaper publishers increase their subscriber base globally. Read All Over It’s hard to forget one of the very first riddles we heard in the school yard that asked…
Each year, mobile attribution and campaign analytics platform Singular ranks media sources based on their ROI they deliver for their advertisers. While the number of sources analyzed is massive, only a few earn the designation of a “top media source”, an honor that AdColony has once again received. As the report examines the behaviors of…
From affiliation with questionable content to questionable reporting, the topic of brand safety reached a fever pitch in 2017 and is a top concern today. So what are brand advertisers doing about it? How are they avoiding unsavory placements and measuring safety? A new report from eMarketer entitled The Brand Safety Dilemma: Looking Beyond Scale…
This week, Mobile Monday takes a look at the newest appointments to the IGDA board as well as highlights from GDC’s new State of the Game Industry report. IGDA Appoints New Executive Director Earlier this morning, the International Game Developers Association (IGDA) announced that its interim Executive Director Jen MacLean would take the post permanent….
Performance advertisers turn to a myriad of means for targeting their user acquisition campaigns to the ideal users. Historically, one of the top rated methods noted by top app install marketers has been look-alike modeling. Indeed, year after year, the vast majority of top advertisers have reported using look-alike modeling, and have found it to…
In this edition of Mobile Monday, we’re exploring how things are accelerating, whether it’s mobile advertising in the UK, Nintendo’s publishing cycle of mobile games, or Nike’s efforts to get us moving. UK Advertising Tilts to Mobile According to a new study published by WARC, mobile advertising’s tilting point has occurred in the UK. Last…
In this edition of the Creative Showcase, we’re exploring how mobile users were captivated by an interactive Aurora™ HD video ad for Transformers: The Last Knight. To get started, we sat down with Skylab’s senior interactive designer Cande Lopez to understand the perspective of the team who elevate the traditional movie trailer experience. [vimeo 234587953]…
Advertisers deserve better. While honest partners are working diligently to combat and prevent ad fraud, others are simply dragging their feet, which does the entire ecosystem a disservice. After all, when ad fraud prevention is improved, so is overall ad effectiveness. To quantify the benefits of improved ad fraud prevention, Appsflyer and Forrester recently conducted…
In this edition of Mobile Monday, we are celebrating the some of the best in mobile games and also taking a look at the safety concerns that arise outside of the app ecosystem. Celebrating The Best in Mobile Games Last week, Steel Media hosted the first ever Mobile Games Awards during Pocket Gamer Connects London….