AdBlock Detected!

Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.

Defining Quality: What App Install Marketers Look For

Posted Jan 23, 2018

When you ask performance marketers what they look for when acquiring users, one word will come up more often than any other: quality. But what defines user quality, how does it differ by region, and what does that say about the app install market? Delving into the data from our most recent app install marketing…

Read more

Mobile Monday: Experiences Hatched in the Cloud

Posted Jan 22, 2018

In this edition of Mobile Monday, we are exploring what Epic’s acquisition of Cloudgine will mean for both mobile game publishers and their users, as well as what Hatch’s expansion means for app discovery. Epic Acquires Cloudgine For years, Cloudgine has based its research and development of cloud processing solutions around Unreal Engine 4, a…

Read more

Mobile Monday: Spending Surges & Aligning Android APIs

Posted Jan 15, 2018

In this edition of Mobile Monday, we are exploring good news for both mobile publishers and users. First, in-app spending surged over the holidays as users setup new phones and cashed in on app store gift cards. Second, the user experience on Android is about to become a bit more reliable & consistent. In-App Spending…

Read more

Mobile Monday: CES 2018 Edition

Posted Jan 8, 2018

In this edition of Mobile Monday, we’re covering the top stories from the CES 2018 held in Las Vegas, Nevada. Home to nearly 200,000 attendees, the stage for 4,000 exhibiting companies and the stage for over 1,200 speakers, CES is the world’s greatest gathering for consumer technologies, and mobile is no exception. Tuesday Sessions Here…

Read more

Mobile Monday: Apps & the Holidays

Posted Dec 18, 2017

In this edition of Mobile Monday, we are taking a look at how brands are using apps to improve their holiday sales as well as the top games to check out while cozying up by a fireplace or waiting in line at the airport. Swarovski Launches AR App To drum up excitement — and likely…

Read more

Trends from the Top: New App Install Marketing Survey Results Released

Posted Dec 13, 2017

As 2017 comes to a close and mobile marketers begin their final push for the holiday season, two questions emerge: what strategies are they using successfully, and how are these strategies changing? To answer these questions, AdColony recently conducted the 8th edition of our App Install Marketing Survey, and the results are now available. Get…

Read more

Mobile Monday: Delving for Data & Pressing Play

Posted Dec 11, 2017

In this edition of Mobile Monday, we’re taking a look at how brands are making sense of audience data and looking ahead to a webinar on making the most out of mobile video advertising. Delving for Data Recently, the IAB Data Center of Excellence published a study in conjunction with Data & Marketing Automation that…

Read more

Mobile Monday: Top Apps, Big Fish, and Aiming for the Top

Posted Dec 4, 2017

In this edition of Mobile Monday, we are taking a look at the top apps honored by Google, what the future may hold for Big Fish Games, and how Supercell’s app release strategy is so unique. The Best of Google Play Late last week, Google announced its “Best of 2017” for Google Play. Nintendo’s Super Mario…

Read more

Mobile Monday: Summoning New Formats & Huge Deals

Posted Nov 27, 2017

In this edition of Mobile Monday, we are taking a look at what a new deal between Com2uS and Skybound Entertainment will mean for the Summoners War franchise as well as what a rather large investment means for Huuuge Games. Com2uS Expands Popular IP As mobile games continue to establish their place as a form of…

Read more
Page 3 of 35
AdColony is now part of Digital Turbine. We're powering the mobile economy.Join Us