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Recently, marketing analytics platform Singular published its inaugural Fraud Index, wherein AdColony was named one of the most secure mobile ad networks. Why It Matters As the mobile advertising ecosystem evolves, so do the tactics and actions of malevolent actors. Indeed, advertising fraud continues to haunt the mobile ecosystem. With total damages expected to reach…
In this edition of Mobile Monday, we are taking a look at the latest mobile publishing news, from the next Marvel mobile game to Voodoo’s chart-topping success and Mind Candy’s move to stay afloat. Marvel Strike Force Continuing to leverage its expansive franchise on mobile, Marvel’s next mobile game will be Marvel Strike Force. The title,…
In this edition of Mobile Monday, we’re diving into the latest eMarketer study on consumer viewing habits to better understand both where attention lies as well as what semantics suggest about how we view modern media consumption behavior. Simultaneous Media Consumption Growth According to a new report released by eMarketer, the number of consumers engaging…
In this edition of the Creative Showcase, we’re exploring how Disney drummed up excitement for Pirates of the Caribbean with a well-executed and interactive mobile video campaign. To get started, we sat down with Doug Manson, our VP of Creative to discuss what made this particular ad creative so special. [vimeo 234587670 w=640 h=360] And…
In this edition of Mobile Monday, we’re examining what lessons can be gleaned from the 14 publishers honored as the “hottest voices on the internet” by Adweek. While the new hot list of publishers cultivated by the Adweek staff includes honorees across numerous categories, a few unifying characteristics are discernible. Focused Content While the temptation…
Acquiring quality users at scale isn’t easy, and mobile marketers often turn to multiple advertising partners to meet their campaign KPIs. To help advertisers find the best partners, mobile attribution company AppsFlyer regularly publishes their indexes of the top ad platforms. Today, the company released their H1 2017 Performance Index, wherein AdColony was ranked as…
In this edition of Mobile Monday, we’re exploring how publishers can improve their mobile user experience, from following Wired’s lead & investing in a progressive web app to more closely monitoring their user experience rating. Wired’s Progressive Web App Push Understanding that an enjoyable and seamless user experience is essential to hook consumers on any…
In this edition of Mobile Monday, we are examining how the latest industry data shows how advertisers are beginning to catch up with consumer media behaviors. Evolving Ad Spend Expectations Recently, eMarketer released their new ad spending forecasts for 2016 through 2021, and the shifts since their last forecast are telling. In short, television projections…
In this edition of the Creative Showcase, we’re taking a look into the story behind Buffalo Wild Wings’ recent Aurora™ HD video campaign. The Goal Eating buffalo wings is a fun albeit messy experience. To remind consumers of the joy of the Buffalo Wild Wings dining experience, BWW sought to create a mobile video ad…
In this edition of Mobile Monday, we’re taking a look at what the latest user behavior numbers from eMarketer mean for advertisers as well as the quintessential reminder found within Microsoft’s mobile forfeiture. Focused Distraction The fact that consumers multitask while engaging with media is nothing new. After all, how many studies and articles have…