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It’s time for a change of seasons and a fun and engaging holiday comes with it in the most needed time. Who doesn’t love impressing their friends and loved ones with a great turn of gifts during these tough days? While the whole world is waiting for the Easter holiday to make their loved ones…
AdColony, the top mobile advertising platform for brands and advertisers for more than a decade won 26 awards at one of the most prestigious awards shows in the mobile industry, MMA Smarties MENA. After a very successful 2020, AdColony proudly announced that 12 of its campaigns from the MENA region have been given 26 awards…
This year, Ramadan will begin on the evening of Tuesday, April 13, and will end on the evening of Wednesday, May 12. After Ramadan comes to an end, Muslims observe Eid al-Fitr until the evening of Saturday, May 15. This celebration is one of the holiest periods for the Muslim world and emphasizing the importance…
In this Creative Showcase, we are looking at the engaging A101 Brand Image campaign in Turkey. Well-known A101, which is one of the biggest supermarket chains in Turkey, sought to celebrate the opening of its 10,001st store by using the superiority of mobile advertising. With AdColony’s Instant-Play™ HD Video and Dynamic End Card technologies, A101…
As we all know, social media has been in our lives for a while, and no one can deny that mobile games have quietly become the new social platforms since the start of the pandemic. With the increase in mobile usage, advertisers should be adaptive when running a campaign on various platforms to stand out….
The most romantic day of the year is just around the corner. Couples are waiting to feel the love in the air and freshen the feelings of their loved ones especially during these days that the world has been going through. All over the world couples are eagerly waiting for Valentine’s Day to make their…
Around the world, consumers are becoming more dependent on their mobile devices in every aspect. Especially with the start of the pandemic almost a year ago, online shopping skyrocketed to purchase anything from groceries, clothing, cosmetics, and yes even cars. As the usage of mobile is increasing, the relationship between vehicle purchases and mobile usage…
In this Creative Showcase, we are looking at the sound-driven McDonald’s Regional Brand Trust Hygiene campaign, which recently ran in the MENA region. During the ongoing pandemic where people all over the world are still concerned about protecting themselves from exposure, McDonald’s wanted to promote its food delivery with an emphasis on safety and hygiene….
While we are so close to saying goodbye to 2020, we are welcoming 2021 with open arms and a lot of hope. It’s not a big secret that 2020 has been one of the roughest years for everyone around the world and it seems this holiday season will be different than the previous holiday seasons….
While the COVID-19 pandemic continues to change our way of socializing all over the world, one of the things everyone likes to keep close to themselves is music. Whether it is for relaxation or an at-home workout, we all have certain songs that help us through the hard times. With the digitalization of music, streaming…