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When the COVID-19 pandemic hit Indonesia, the Indonesian government imposed the lockdown across the country. During this period, people spent more time on their mobile phones and placed more emphasis to improve their health and fitness to reduce the risk of being infected with the virus. As Indonesia transitioned to the new normal and people…
Father’s Day is a time of togetherness with family, often spent sharing gifts and appreciation for fathers. However, Father’s Day in 2021 will see unprecedented gaming penetration helping to foster family bonding as COVID-19 fears drive families to spend more time at home. JAPAC is currently home to 54% of all gamers worldwide, while 88%…
Ramadhan is a time of togetherness with family and friends for a month of religious observance and festivities. Asia is home to 62% of Muslims worldwide, with Indonesia accounting for more than 230 million Muslims who will be observing Ramadhan and Eid Al-Fitr. In our recent AdColony Festive Shopping Survey, we asked respondents in Indonesia…
AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Asia Pacific. In-game advertising platform Anzu seamlessly blends real-world brand ads into…
Mobile & E-commerce Marketing, brought to you by MARKETING-INTERACTIVE on Week 3 of Digital Marketing Asia 2020, will gather brands to debate and discuss the latest insights and revolutionary strategies on mobile and e-commerce marketing that will help to drive long-term digital customer acquisition, retention – and growth. Get in the game as we unlock…
Gaming is now the biggest mass marketing channel, similar to what social media marketing was 15 years ago. The stereotype of gamers is changing across all age groups and social demographics; It’s more female, affluent and older than you think. PC to Console to Mobile and now eSports are all showing the value of engagement…
COVID-19 won’t deter APAC consumers from festive shopping plans as they have no plans to defer shopping for major holidays such as Christmas. The global pandemic has shifted most shopping to mobile so we are looking at how consumers plan to use their smartphones while shopping for Christmas. AdColony conducted the Christmas Shopping Survey and…
Gaming is now the biggest mass marketing channel, similar to what social media marketing was 15 years ago. The stereotype of gamers is changing across all age groups and social demographics; It’s more female, affluent and older than you think. PC to Console to Mobile and now eSports are all showing the value of engagement…
Despite the huge amount of time spent across gaming, from console to casual mobile gaming, the understanding and investment from marketers is still in early stages. To help marketers get up to speed, AdColony and The Drum will be bringing together leading marketers to battle it out against each other in a game show-style panel…
Travel and tourism are among the industries who were impacted by the COVID-19 pandemic since the first case of the disease was reported in January 2020. Tourism New Zealand’s challenge was to keep up a level of desirability for tourists to consider New Zealand as one of their travel destinations when international travel resumes. To…