Event Preview: MMA Virtual Impact India 2020

Posted Oct 20, 2020

Gaming is now the biggest mass marketing channel, similar to what social media marketing was 15 years ago. The stereotype of gamers is changing across all age groups and social demographics; It’s more female, affluent and older than you think. PC to Console to Mobile and now eSports are all showing the value of engagement…

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Creative Showcase UnionBank

Creative Showcase: UnionBank

Posted Oct 12, 2020

In this Creative Showcase, we are looking at the UnionBank campaign in the Philippines. A leading commercial bank in the Philippines, UnionBank has established a reputation for being the country’s top digital bank — consistently winning ‘Best Digital Bank’ awards for its revolutionary innovations to remain competitive in the financial services space while enhancing customer…

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Creative Showcase: Bliblimart m-Select

Creative Showcase: Bliblimart

Posted Oct 5, 2020

In this Creative Showcase, we are looking at the Bliblimart m-Select campaign in Indonesia. Bliblimart is a leading eCommerce portal in Indonesia. As consumers’ shopping preference gradually shifts towards online during the pandemic, Bliblimart wanted to adapt its approach by directing users to its eCommerce store. About the CampaignDuring the pandemic, the Indonesian government imposed…

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AdColony ANZ and Anzu Partnership

AdColony ANZ Announces Exclusive Partnership with In-game Advertising Platform, Anzu.io

Posted Sep 14, 2020

AdColony, the in-app marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Australia and New Zealand. Video not showing? You must accept marketing cookies for…

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Creative Hacks June 11 2020

Event Preview: Creative Hacks – Engagement & Innovation

Posted Jun 7, 2020

The need of the hour is to think creatively. With a large part of the world under lockdown and fresh creative assets hard to come by, we need to maximize what we have in hand. In this webinar, we will take you through the journey of transforming existing assets produced for mediums like TV, print…

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Event Preview: There is No Playbook for This – Digitisation & Consumption

Posted May 28, 2020

We’re excited to sponsor MMA Global’s webinar series “There Is No Playbook For This” with Rohit Dadwal, MMA APAC Managing Director. The series focuses on building industry conversations with a positive look at how we enter and thrive in the new world post-COVID-19. Contemporary consumer society is increasingly saturated by digital technology, and the devices…

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MMA-Webinar-20200529-LinkedIn-Banner-1200-628-01

Event Preview: There is No Playbook for This – Creativity & Content

Posted May 26, 2020

We’re excited to sponsor MMA Global’s webinar series “There Is No Playbook For This” with Rohit Dadwal, MMA APAC Managing Director. The series focuses on building industry conversations with a positive look at how we enter and thrive in the new world post-COVID-19. Creativity & Content offers an unmatched level of power which can help…

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MMA-Webinar-20200522-LinkedIn-Banner-1200-628

Event Preview: There is No Playbook for This – Innovation & Collaboration

Posted May 19, 2020

We’re excited to sponsor MMA Global’s webinar series “There Is No Playbook For This” with Rohit Dadwal, MMA APAC Managing Director. The series will focus on building industry conversations with a positive look at how we enter and thrive in the new world post-COVID-19. Key learnings and highlights the panels will discuss: Staying healthy, happy,…

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Mobile Gaming Surges Across APAC As We Continue To Stay Home

Posted Apr 15, 2020

With more countries across Asia Pacific implementing varying degrees of lockdown, we are occupying more space in the virtual world and mobile gaming has since seen a surge in traffic. We have observed a 30% increase in time spent on mobile in comparison to February from our internal data as countries tighten their lockdown measures….

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