Optimizing the Use Rate 2020

Posted Nov 24, 2020

There are multiple metrics of mobile app monetization; some say there might be too many! Sometimes though, it’s always best to stick with basics. In the process of optimizing the app monetization, one of the most powerful methods is optimizing ad use rate. What’s Use Rate? An app’s use rate is the percentage of DAU…

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iOS 14 Nutritional Label Blog Header

Get Your iOS 14 Nutritional Label Ready

Posted Nov 19, 2020

One of the hottest topics of this year is undoubtedly the disappearance of the IDFA in iOS 14. While the industry has been preparing for these changes to be enforced by Apple next year, there has been a lot less chatter about another requirement that app publishers will have to fulfill very soon. We’re talking…

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Effects of Removing Blacklisting

Posted Nov 15, 2020

For publishers, it may make sense to not allow ads from competitors or from other user acquisition apps that might accelerate your churn. However, this blacklisting might be costing developers a tremendous opportunity for revenue. According to a study from a cybersecurity solution company, CHEQ and the Merrick School of Business, U.S. online news publishers…

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New Case Study – User Acquisition & FiNC

Posted Aug 9, 2020

There’s no one magic spell for successful user acquisition. The best practices of user acquisition always challenge account managers to reach the target audience precisely and effectively via a combination of outstanding creatives, innovative technology, and continuous campaign optimization. AdColony partnered with one of our biggest publishers in Japan, FiNC Technologies Inc. to reveal our…

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AdColony Mobile Gaming Survey 2020 After COVID-19 — Japan

Posted May 27, 2020

In the past few months, people are being encouraged to stay at home in order to ensure their health and safety. During this outbreak, we have noticed a surge in traffic of mobile gaming and wanted to find out more about how mobile gaming behavior has been affected after the COVID-19 in Japan. We asked…

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Publisher Spotlight: ABI Game Studio

Posted May 26, 2020

For those into arcade games, you may have heard of the popular shooting games 1945, Galaxy Attack: Alien Shooter, or Infinity Shooting: Galaxy War, which are topping both popular and top-grossing charts under the arcade category. Did you know that these are all from the same publisher, Onesoft Studio in Vietnam? Onesoft has multiple independent…

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How to Optimize your Mobile App Monetization with AdColony

Posted May 18, 2020

With a total of 5.6 million mobile apps available to download globally as of Q1, 2020 (Source: Statista), mobile app publishers seek various methods to keep their apps growing and profitable in a super competitive mobile market. The most common ways publishers take to monetize their apps are IAP (in-app purchase), paid downloads, in-app subscriptions,…

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Word Game Downloads Increase 12% Globally During Lockdown

Posted May 5, 2020

Although some countries have cautiously started to relax their stay-at-home policies, many countries are still maintaining intensive social distancing and are preparing for a long-term lockdown. Meanwhile, people are looking for something fun, relaxing, and to help kill time while also interacting with their loved ones online and challenging their brains to keep sharp. To…

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Highlights from the Kochava Traffic Index & AppsFlyer Performance Index

Posted Apr 1, 2020

As the first quarter of the year comes to an end, it’s the time of year when global mobile attribution platforms release their semi-annual indexes, the industry-standard ranking of media sources in mobile advertising. We’re thrilled to announce that AdColony has been recognized in multiple categories from our partners are Kochava and AppsFlyer!  Kochava Traffic…

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The Car Buying Process and Mobile Usage ⁠— South Korea

Posted Mar 10, 2020

South Korea has 95% smartphone penetration, the highest in the world, and mobile devices are deeply pervasive in Korean consumers’ shopping habits and car buying is no exception. Korean consumers’ demand for cars is very strong. Cars not only need to serve their primary transportation needs but also reflect their personality, self-image, and social status….

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