How to Optimize your Mobile App Monetization with AdColony

Posted May 18, 2020

With a total of 5.6 million mobile apps available to download globally as of Q1, 2020 (Source: Statista), mobile app publishers seek various methods to keep their apps growing and profitable in a super competitive mobile market. The most common ways publishers take to monetize their apps are IAP (in-app purchase), paid downloads, in-app subscriptions,…

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Word Game Downloads Increase 12% Globally During Lockdown

Posted May 5, 2020

Although some countries have cautiously started to relax their stay-at-home policies, many countries are still maintaining intensive social distancing and are preparing for a long-term lockdown. Meanwhile, people are looking for something fun, relaxing, and to help kill time while also interacting with their loved ones online and challenging their brains to keep sharp. To…

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Highlights from the Kochava Traffic Index & AppsFlyer Performance Index

Posted Apr 1, 2020

As the first quarter of the year comes to an end, it’s the time of year when global mobile attribution platforms release their semi-annual indexes, the industry-standard ranking of media sources in mobile advertising. We’re thrilled to announce that AdColony has been recognized in multiple categories from our partners are Kochava and AppsFlyer!  Kochava Traffic…

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The Car Buying Process and Mobile Usage ⁠— South Korea

Posted Mar 10, 2020

South Korea has 95% smartphone penetration, the highest in the world, and mobile devices are deeply pervasive in Korean consumers’ shopping habits and car buying is no exception. Korean consumers’ demand for cars is very strong. Cars not only need to serve their primary transportation needs but also reflect their personality, self-image, and social status….

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Christmas Shopping and Mobile Gaming Behavior Survey ⁠— Philippines

Posted Oct 10, 2019

While the hustle and bustle of Christmas is hardly new, this season promises to be especially active. In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage.  For this research, we sought to explore some of the spending activities and mobile…

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Developing Monetization Strategies at AdColony Space 2017

Posted Jul 20, 2017

Last week, our team in Korea invited mobile game developers and publishers to our 2nd annual event, AdColony Space 2017. This event was prepared for developers who are interested in monetization but concerned about the impact on user experience, IAP revenue, and their games’ identity. AdColony Space 2017 wasn’t just about promoting ad monetization, but…

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Publisher Spotlight: Idiocracy

Posted Mar 17, 2017

As more and more apps are released, small publishers face an uphill battle in getting discovered by users. Despite this challenge, Korean developer Idiocracy, founded in 2014 by talented a crew calling themselves ‘idiots’, proudly placed in the Top 7 at Google Play Indie Game Festival with their game Pirates War – The Dice King….

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Highlights from G-Star Busan

Posted Dec 14, 2016

In late November, our teams from LA, Singapore, Beijing, and Seoul travelled to Busan, South Korea for G-Star, one of the biggest game shows in Asia. From big players to indies, mobile to VR, everyone interested in games gathered to share games, insights, and to build relationships with new partners. AdColony on The Show Floor…

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Indie Developers in South Korea Move to Global Monetization

Posted Aug 4, 2016

A few weeks ago, AdColony’s Korea team has held its inaugural event, titled the “AdColony Space 2016 with Indie” at Park Ruan in Gangnam district, Seoul. Korea is one of the fastest growing markets in the mobile industry and fourth largest game market in the world. Yet building relationships with major developers and publishers is…

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