Creative Showcase: Spider-Man on Disney XD

Posted Oct 20, 2017

Disney was the first advertiser to use our new Aurora™ HD Video technology, and after a successful campaign for Pirates of the Caribbean: Dead Men Tell No Tales, the team at Disney came back with another campaign for the new Marvel’s Spider-Man show on Disney XD. The Goal With many good superhero stories, there is an interesting…

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AdColony Earnings

Q2 Results: Aurora, Programmatic, and SDK Growth

Posted Aug 25, 2017

Yesterday, AdColony reported our Q2 2017 results as part of Opera Software ASA’s quarterly earnings. The quarter was highlighted by growth in our SDK penetration and the results of our latest Aurora™ HD Video ads. AdColony revenue for Q2 was $96.1M and we were EBITDA positive at $0.9M. While both numbers were softer than we…

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Aurora™ HD Video Delivers Results for Initial Partners

Posted Aug 23, 2017

Launched in early June, Aurora™ HD Video is our innovative new immersive video technology designed to allow mobile users new and interesting ways to engage with ads, including on-screen interactivity, haptic feedback, and more. Full of promising features for engaging users from the outset, we looked into the results from our first few Aurora™ campaigns…

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Viewability and Ensuring Quality Ad Experiences

Posted Jul 12, 2017

“Quality ad experiences” can mean different things to different people. In some cases, the quality of an ad is diminished to a simple analysis of the creative, but ad quality is much more than that. What is the app/environment the ad is served in? What is the mindset of the consumer when they see the…

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Introducing Aurora™ HD Video: Mobile Advertising Will Never Be the Same

Posted Jun 7, 2017

Advertisers around the world have embraced mobile video, and in a relatively short time, it has become one of the most important channels in all of advertising for marketers of all sizes. Knowing this, we’re incredibly excited to unveil the latest evolution of our mobile video technology, Aurora™ HD Video, a game-changing interactive video ad…

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Adweek Lists AdColony CEO Will Kassoy as Mar Tech Superstar

Posted May 23, 2017

Yesterday, Adweek released a list of “Mar Tech Superstars,” a look at top executives in the marketing/advertising space who are driving the industry forward and rethinking how technology can be used to drive results. AdColony’s CEO, Will Kassoy, was featured on the list, and was joined by executives from companies like Salesforce, Oracle, and Adobe….

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What Young Agency Execs are Looking For, and Why it Matters

Posted May 9, 2017

There’s a saying in technology that if you want to know what the next mainstream consumer hit will be, you just need to ask a 14 year-old. From Snapchat (and the rise of vertical video) to treating mobile phones as our go-to devices for entertainment content, a lot of today’s tech trends first came to…

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AdColonized: Getting to Know Liz Higgins

Posted Apr 27, 2017

Deep dish pizza, Millennium Park, and the Cubs are some of the must see activities when visiting Chicago. Another must see activity: AdColony’s Chicago office! While the entire office is full of creativity and go-getters, there’s one Project Manager caught our eye, Liz Higgins. You can see her working on multiple projects and helping teams reach their…

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AdColonized: Getting to Know Ezequiel Espino

Posted Apr 20, 2017

On the southern tip of South America, lies the capital of Argentina- the beautiful Buenos Aires. The city is a top tourist destination, known for its architecture and rich culture and is also is home to over 3 million people. One of those residents includes Ezequiel Espino, who works as Head of Traffic in AdColony’s Argentina office. Besides…

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AdColonized: Getting to Know Roman Diaz

Posted Apr 13, 2017

What do the Golden Gate Bridge and Roman Diaz have in common? They both reside in San Francisco, California! As a Graphic Designer for AdColony, Roman taps into his creative side and builds mobile ads. Beyond his work hard mentality, Roman enjoys going on new adventures with his family and exploring the city of San Fran. American…

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