Creative Showcase: Spider-Man on Disney XD

Posted Oct 20, 2017

Disney was the first advertiser to use our new Aurora™ HD Video technology, and after a successful campaign for Pirates of the Caribbean: Dead Men Tell No Tales, the team at Disney came back with another campaign for the new Marvel’s Spider-Man show on Disney XD. The Goal With many good superhero stories, there is an interesting…

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AdColony Earnings

Q2 Results: Aurora, Programmatic, and SDK Growth

Posted Aug 25, 2017

Yesterday, AdColony reported our Q2 2017 results as part of Opera Software ASA’s quarterly earnings. The quarter was highlighted by growth in our SDK penetration and the results of our latest Aurora™ HD Video ads. AdColony revenue for Q2 was $96.1M and we were EBITDA positive at $0.9M. While both numbers were softer than we…

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Aurora™ HD Video Delivers Results for Initial Partners

Posted Aug 23, 2017

Launched in early June, Aurora™ HD Video is our innovative new immersive video technology designed to allow mobile users new and interesting ways to engage with ads, including on-screen interactivity, haptic feedback, and more. Full of promising features for engaging users from the outset, we looked into the results from our first few Aurora™ campaigns…

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Viewability and Ensuring Quality Ad Experiences

Posted Jul 12, 2017

“Quality ad experiences” can mean different things to different people. In some cases, the quality of an ad is diminished to a simple analysis of the creative, but ad quality is much more than that. What is the app/environment the ad is served in? What is the mindset of the consumer when they see the…

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Introducing Aurora™ HD Video: Mobile Advertising Will Never Be the Same

Posted Jun 7, 2017

Advertisers around the world have embraced mobile video, and in a relatively short time, it has become one of the most important channels in all of advertising for marketers of all sizes. Knowing this, we’re incredibly excited to unveil the latest evolution of our mobile video technology, Aurora™ HD Video, a game-changing interactive video ad…

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Adweek Lists AdColony CEO Will Kassoy as Mar Tech Superstar

Posted May 23, 2017

Yesterday, Adweek released a list of “Mar Tech Superstars,” a look at top executives in the marketing/advertising space who are driving the industry forward and rethinking how technology can be used to drive results. AdColony’s CEO, Will Kassoy, was featured on the list, and was joined by executives from companies like Salesforce, Oracle, and Adobe….

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What Young Agency Execs are Looking For, and Why it Matters

Posted May 9, 2017

There’s a saying in technology that if you want to know what the next mainstream consumer hit will be, you just need to ask a 14 year-old. From Snapchat (and the rise of vertical video) to treating mobile phones as our go-to devices for entertainment content, a lot of today’s tech trends first came to…

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Closing the Deal on Mobile

Posted Mar 28, 2017

With the ability to browse products and services on mobile devices, users not only research before they buy, but some directly purchase on his/her smartphone. Clearly, companies desire consumers to make purchases… But, how does one move a mobile shopper into completing a purchase? First, let’s get a quick overview of smartphone habits, and what defines…

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Highlights from Camp Win 2017

Posted Mar 22, 2017

Did you know that 70% of the homeless in New York shelters are women and children? With a passion for its city, the AdColony NYC office stepped into the Bronx late February to help homeless families. The office partnered with Women in Need, also known as Win, which gives homeless women and their children with…

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2017 MMA Mobile Video Leadership Forum Preview

Posted Mar 15, 2017

On March 21st, the Mobile Marketing Association will be hosting its first Mobile Video Leadership Forum in New York City. The forum offers professionals the opportunity to learn the newest in mobile marketing, and how to implement strategies to elevate brands to their fullest potential. The forum’s one-day agenda is packed with educational and informative sessions. As a helpful guide to the…

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