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Millennials Embrace In-App Shopping

Posted Mar 14, 2017

Buying products and services on a smartphone is becoming increasingly common. From swiftly ordering a Lyft or coffee to shopping for groceries or home goods, mobile devices have become both the wallet and shopping cart. However, which method of mobile shopping is preferred: purchasing in-app or through mobile web? Depending on who you ask —…

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AdColonized: Getting to Know Cemal Gunusen

Posted Mar 9, 2017

Meet Cemal Gunusen, the Creative Director at AdColony EMEA. He began his career freelancing and serving as an Art Director at a conventional advertising agency in Instanbul. As a new transplant to London, Cemal spends his time collaborating with coworkers and discovering ‘The Old Smoke’ city… it’s time to get AdColonized Cemal! What exactly does a Creative Director EMEA do…

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AdColony Wins Big at Mob-Ex & Mumbrella Asia Awards

Posted Mar 3, 2017

The AdColony APAC team is honored to announce that we have secured exciting key wins at two prestigious ad industry galas — the Mob-Ex Awards and Mumbrella Asia Awards. Both awards saw hundreds of entries across Southeast Asia, South Asia, and Australia/New Zealand. The AdColony team is excited to have been recognized for our efforts…

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Captivating without Sound: New Mobile Advertising Study

Posted Feb 28, 2017

How often is your phone set to silent, or at least the media volume all the way down at 0? For many people it’s the case for the majority, if not the entirety, of the day. Whilst just a simple matter of preference or necessity for device owners, this trend poses a real challenge to…

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Highlights from 2017 Code Media

Posted Feb 23, 2017

Last week, some of our AdColony team members traveled to Dana Point, California for the 2017 Code Media conference. Key players in media, tech, and advertising from around the world flocked to the Ritz-Carlton and attended several sessions over the 2-day event. As a supporting partner, AdColony focused on supporting lead media companies and publishers who specialize…

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AdColonized: Getting to Know Rachel Seo

Posted Feb 23, 2017

Who’s gonna be the very best, that no one ever was? That’s Rachel Seo, Publisher Development Manager in our Korea office! Filled with passion and enthusiasm for mobile gaming, Rachel spends her time nurturing clients and reading about the newest marketing trends and mobile apps. How is she able to accomplish work deadlines and level up her PokemonGo account?…

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Getting Ready for GDC 2017

Posted Feb 22, 2017

Next week, thousands of gamers, developers, and advertisers will meet in San Francisco, CA to attend the annual Game Developers Conference (GDC). Attendees will have the opportunity to learn gaming industry insights and network with investors and international developers. GDC attracts over 26,000 people, so there’s no doubt that this year’s conference will be anything…

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3 Ways Auto Brands are Leveraging Mobile-Only Creative

Posted Feb 21, 2017

As the mobile screen officially takes center stage in consumers’ lives, it is also becoming one of the central touch points during the car-buying process as well. From vehicle pricing and model comparisons to content like photo galleries, ratings and owner reviews – it’s all being consumed on mobile. More than half (53%) of automotive…

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From Paper to Mobile: The Transformation of Coupons

Posted Feb 14, 2017

For decades, advertisers have intrigued consumers with coupons. Although the format has changed over the years, the tactic — particularly with mobile coupons — is still as effective as ever. For decades, people have used coupons to cut household costs. Since the 1960s, families have been cutting coupons from the Sunday paper, ultimately hoping to add…

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Kochava Mobile Summit 2017 Preview

Posted Feb 8, 2017

Surrounded by Idaho’s Selkirk mountains lies one of the most beautiful small towns in America, Sandpoint. This February, around 100 professionals involved with the advertising industry, will gather in Sandpoint to attend the 2017 Kochava Mobile Summit. These thought leaders will converse about their challenges and personal findings inside this short intensive event, filled with two days…

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