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In this Creative Showcase, we’re looking at the Dacia Duster campaign from Spain! The Romanian automotive brand (a subsidiary of Groupe Renault) reached potential customers by promoting its core brand values of generosity, reliability, simplicity, and intelligence, with a successful and engaging video advertising campaign while giving them an opportunity to experience all these values…
Globally, time spent online has reached an average of 6 hours and 49 minutes per day on computers, tablets, laptops, and mobiles combined. This is half an hour longer than Internet users were spending just three years ago and part of that rise is the increase in connected TV (CTV) or “over the top” (OTT)…
In this Creative Showcase, we are looking at the engaging BMW 2 Series Gran Coupé campaign in the South African region. With its new model, the BMW 2 Series Gran Coupe has proven its superiority in design, while breaking new ground in technology and driving dynamics. Combining AdColony’s Instant Play HD Video and Dynamic End…
In this Creative Showcase, we are looking at the Volkswagen Golf 8 campaign from the United Kingdom. The well-known automotive brand reached potential customers by promoting the technological innovation and “All New All Digital” concept of the brand new Golf 8 with a successful and engaging video advertising campaign which gave them an opportunity to…
When we think of our childhood, we all have a memory of the joy of putting together puzzles. As we grow older, perhaps in the physical sense, we have fewer opportunities to sit down and complete a puzzle. Puzzle games that are constantly emerging in the mobile environment are bringing joy to both young and…
In this edition of the Creative Showcase, we are looking at Sanofi Healthcare Turkey’s Pharmaton campaign. The well-known multivitamin brand reached its target audience with a successful and engaging campaign using AdColony’s unique optimization methodology. While the creative itself used standard video creative, it was AdColony’s amazing campaign management team that set this campaign apart…
Much has been made of the idea of a “new normal” both personally and professionally during the ongoing COVID-19 outbreak and upswing in some areas. Pressure on executives and leaders to make the right decision is key for their brand. Especially in this period, obtaining information from reliable sources makes it easier to adapt and…
When we look at the COVID-19 pandemic, we can see that people’s perspectives on the entertainment industry have changed. Especially in this period when we have to quarantine ourselves, every activity we do outside to have fun and socialize like going to cinemas, festivals, concerts, etc, is minimized. People around the world are looking for…
Who doesn’t enjoy the sense of achievement and satisfaction of untangling a knot, finding yourself on a fun battlefield, knocking your opponents down with a water gun, or smashing stuff with a giant wheel? Hyper-casual gamers know Rollic from Go Knots 3D, the most downloaded app in the world in April. Flipper Dunk, Water Shooty,…
Social isolation caused by the COVID-19 epidemic has influenced the whole world. In recent times, consumers have had to change and suspend habits, preferences, and hobbies in our daily lives including sports-related events. The postponement of all sports leagues, European football championships, and the Olympics has left people longing for the excitement of sports, and…