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The physical differences between desktops and mobile devices are pretty obvious: You can’t put a desktop or laptop in your back pocket or purse – and sticking a Post-It Note to the screen of your smartphone would probably just be weird. These differences are even more apparent when it comes to mobile advertising, simply because…
It has quickly become the most reliable way to discover and remember your favorite music, but when the team at Shazam started looking for new ways to acquire users and earn more revenue, they realized that the company had to change its tune.
Virtual reality may have been the hot topic at this year’s GDC, but for Bryan Buskas, our SVP of performance ad sales, the bigger trend was a shift taking place in the physical world: An increased emphasis on gameplay that flowed across devices like PCs and consoles, to mobile.
The time frame: The mid 80s. The must-have gadget: A Sony Walkman. The verdict: Almost perfect, except for the fact that when I clipped it to my belt, the Walkman made it somewhat awkward to sit down. Still, given how long I’d been asking for one, there was no way that I was going to…
His Twitter bio simply says “adtech buys my meals and sneakers,” but food and fancy footwear are not the only things that Matt Barash craves. Our VP of business development is hungry for insights about all things mobile – from consumer relationships with their devices, to the way publishers and advertisers are adapting to that…