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As the number of digital video viewers continues to increase, so does the number of dollars put towards digital advertising. Today, there’s over 229 million digital video viewers and by 2020, that number is expected to pass 240 million. What’s even more noteworthy? By 2020, mobile ad spend is set to exceed that of all…
Did you hear? The AdColony 3.3.6 SDK is officially available for download! Not only does this SDK support iOS 12 and Android Pie, but it also has a ton of improvements in stability and user experience. Whether your app is a game, a food delivery app, or a news reader, the new AdColony SDK makes…
VPAID is nothing new in the digital advertising space, and even though VAST is pushing for its place, VPAID is something that will be relevant in the marketing industry for some time to come, especially when it comes to programmatic inventory. VAST 4.1 may eventually take the lead, but until its fully adopted and supported…
The AdColony 3.3.5 SDK is now available for download! With improved functionality and added flexibility (not to mention more stable than ever), this version makes it even easier for publishers both gaming and non-gaming to monetize with brand and performance advertisers. What makes this SDK better than ever? Check out some of the changes and…
The Lovely Mobile Report and Rankings are back! This year’s rankings honor the best and brightest in mobile marketing from 2017. Project, agency, and brand performance are researched and analyzed over the course of a year and points are assigned based on the level of success. AdColony is thrilled to have placed 2nd in the…
AdColony is excited to have been granted the Gold Standard 1.0 by the Interactive Advertising Bureau (IAB) UK! This makes AdColony one of the first group of companies to receive the standard from the independent group. The standard encompasses across the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. IAB UK…
Committed to improving mobile advertising for users, publishers, and advertisers alike, the recently released 3.3 version of the AdColony SDK features numerous enhancements designed to improve ad revenue as well as the user experience. Key Features of 3.3 Specifically, version 3.3 of the AdColony SDK features: Highest Quality Ads — With both Integral Ad Science…
Each year, mobile attribution and campaign analytics platform Singular ranks media sources based on their ROI they deliver for their advertisers. While the number of sources analyzed is massive, only a few earn the designation of a “top media source”, an honor that AdColony has once again received. As the report examines the behaviors of…
As 2017 comes to a close and mobile marketers begin their final push for the holiday season, two questions emerge: what strategies are they using successfully, and how are these strategies changing? To answer these questions, AdColony recently conducted the 8th edition of our App Install Marketing Survey, and the results are now available. Get…
AdColony has received Digital Trading Standards Group (DTSG) certification, by JICWEBS, the leading independent digital ad benchmarking organization for the UK & Ireland. This certification continues to underscore our commitment to delivering the highest-quality ad experiences to real, genuine users and giving advertisers the best return for their ad spend. The certification required a rigorous…
