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The BRAG Blog: Hop on the Brand-wagon!

Posted Jun 23, 2022

Looking for hot off the presses brand insight? Check out our new BRAG Index Brand Insight Infographics released June 23, 2022. What do they include? Well read on!   Our BRAG Report, launched with Apptopia in May 2022, provided breakthrough insight on how apps performed relative to their brand strength (hence the report name – Brand…

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Building a Mediation with Purpose and Value

Posted Jun 14, 2022

The last few years in the ad tech space have been tumultuous, to say the least. We’ve gone from the outright banning of certain reward requirements in the advertising “value exchange” space, to allies becoming threats via acquisitions, and now face a second wave of doom to advertising identifiers that some strategies completely rely on….

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The BRAG Blog: Music Apps That Can Blow Their Own Horn

Posted Jun 10, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…

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A Win for Everyone: How Offer Wall Carousel Enhanced UX and Improved Performance

Posted Jun 9, 2022

Whether you are an app developer that cares about your users’ experience with your title, or an advertiser who wants to create a frictionless experience for your audience  – everything revolves around the end users. With Offer Wall being a highly customizable and user-centric ad unit, we constantly improve its look and feel from a…

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The BRAG Blog: Food & Drink Apps

Posted May 17, 2022

The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…

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Striking a Balance Between Automation and Control

Posted Apr 19, 2022

Today we are exploring the people behind one of our products across all Digital Turbine offerings — Fyber Fairbid. Ihor Vashchenko, Product Manager, FairBid, is discussing his work process and past experiences, what we can do for monetization managers and publishing partners, waterfall optimization and automation, and more. Keep reading to learn more about this…

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Offer Walls for App Monetization: Everything You Ever Wanted to Know

Posted Apr 14, 2022

Offer walls are a great tool in app developers’ toolbox but have flown under the radar for many developers over the past few years. Like all opt-in ad formats, they provide a great option to monetize non-paying users and can incentivize mature users to stay in my app even longer. Smart offer wall implementations also…

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Rescue Cut Case Study

Success Story: Rescue Cut & User Acquisition

Posted Jan 6, 2022

Hypercasual is certainly one of the gaming genres that has a wide audience with various demographics that enjoy playing. Their simple UI with an easy interface lowers a barrier for publishers to make the game but then it boosts high competition within this genre, and it’s surely not easy to survive when numerous new games…

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Machine Learning in Adtech with Pawel Godula

Posted Oct 14, 2021

Machine learning has become a crucial tool utilized in many industries, but what does that look like in the adtech space? In the past few years, more advertisers and platforms have been looking to machine learning in order to optimize campaigns, protect against fraud, and help consumers receive quality content that they will actually enjoy….

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