Creative Showcase: UFC®

Posted Mar 24, 2017

In this week’s creative showcase, we’re taking a look at one of the first major brand campaigns to leverage Instant-Play™ HD Vertical Video. As recently announced, the UFC® partnered with AdColony to promote UFC® 207: Nunes vs Rousey, and saw stellar results. Objectives In addition to driving awareness for the Nunes vs Rousey broadcast, the…

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Creative Showcase: Dragon Mania Legends

Posted Feb 17, 2017

In this week’s creative showcase, we are taking a look at how mobile publisher Gameloft is winning over users with their endearing mobile video ad for Dragon Mania Legends. Why It Works Beyond bursting at the seams with cute graphics, this ad creative is successful for a number of important reasons, which are as…

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Creative Showcase: Jameson Caskmates

Posted Feb 2, 2017

When reinventing a classic product to appeal to new audiences, explaining the new features in an interesting way is often challenging for marketers, and doing so on mobile is no exception. In this week’s creative showcase, we’re taking a look at how Jameson is captivating mobile users with a new ad for its Jameson Caskmates…

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Creative Showcase: Wish

Posted Jan 20, 2017

In this week’s Creative Showcase, we’re taking a look at a shopping app that is driving app installs in droves with its well-designed mobile ad creatives. Described on Bloomberg as an app that was “reinventing e-Commerce,” Wish is a shopping app that is designed to appeal to bargain hunters who find joy in getting great…

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Creative Showcase: Hilton 360°

Posted Jan 6, 2017

The desire to create immersive media experiences is not new. However, how those experiences are created is ever-changing, particularly on mobile. One of the most successful mobile ad creative executions of 2016 was a campaign by Hilton that leveraged both Instant-Play™ HD mobile video and 360° video to immerse viewers in one of their coveted…

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Creative Showcase: On the Move with Last Empire War Z

Posted Apr 29, 2016

In this edition of the Creative Showcase, we are examining how mobile game developer im30 leverages camera movements, color temperature, snappy cuts, and text callouts to drive installs for its mobile game Last Empire War Z. Without further adieu, here is the ad:   Why It’s Effective Similar to other high performing mobile ad creative,…

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Creative Showcase: Creatures & Callouts in Dragon Stadium

Posted Apr 8, 2016

In this edition of the Creative Showcase, we are examining how Social Point uses strategic text callouts and featured creatures to captivate potential users and drive installs for its mobile game Dragon Stadium. Without further adieu, here’s the ad: n t   Why It Works At a high level, the ad has proven effective due…

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Creative Showcase: Smashing Copy & DomiNations

Posted Feb 26, 2016

In this Creative Showcase, we are examining how Nexon M leverages truly integrated in-ad copy to highlight the key features of its combat strategy game DomiNations.   It’s no secret that using on-screen copy to drive the narrative in a mobile ad is extremely effective. With many users watching ads in noisy environments or with…

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Creative Showcase: Forthright Features and Covet Fashion

Posted Feb 12, 2016

In this edition of the Creative Showcase, we’re examining how CrowdStar forgoes complicated special effects and instead focuses on in-app features to drive an exceptional rate of installs for Covet Fashion. Clocking in at 22 seconds, this mobile ad wastes no time and jumps directly into showcasing various features of the app. Opening with a simple…

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Creative Showcase: Cooking Fever & Sizzling Effects

Posted Feb 5, 2016

In this creative showcase, we are taking a look at how Nordcurrent is able serve up installs for their popular mobile game Cooking Fever through strategic use of text overlays, delicious animations, and other sizzling effects. Why it Works Aside from cheating by taunting the viewer with food, this high performing creative for Cooking Fever…

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