This Week in Mobile: Food for Thought

Posted Aug 8, 2014

The mobile marketing, advertising and development industry never sleeps! Staying on top of all the news is tough … so here’s a rundown of some of the headlines that got us thinking over the past few days:

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Deal Close: Opera + AdColony Acquisition Is Complete

Posted Jul 24, 2014

We’re happy to share that the previously announced acquisition deal between Opera and AdColony has officially closed! The completion of the acquisition was announced this afternoon via press release, and both teams are excited for the next steps to strengthen our respective offerings for publishers and advertisers to continue to provide the best-in-class mobile advertising products in the world.

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AdColony and Opera in the Los Angeles Times

Posted Jul 15, 2014

As you know, AdColony is an LA-based company with roots in the City of Angels through-and-through. Though we’ve taken on a global presence with AdColonists and Opera team members across the globe, it comes with a huge sense of pride to be featured in today’s LA Times. LAT staff writer Paresh Dave paid the team…

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User Acquisition: Why The Lowest Common Denominator Isn’t Always Best

Posted Jun 30, 2014

Not too long ago, brands were getting reprimanded about buying Facebook Likes. Agencies were getting slapped on the wrist for buying Twitter followers. Now, it seems like app developers and mobile publishers are getting the message too: You Get What You Pay For … VentureBeat Insight’s new Mobile User Acquisition study has proven what most…

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It’s Clear: Apps are Winning the Smartphone Engagement War

Posted Jun 27, 2014

Consider your smartphone. Not only is it your fifth and most treasured limb, but also the primary place where you search the Internet—you, me and the majority of Americans. Interestingly enough, when people hop on their smartphones they aren’t simply searching, cruising or texting – their their screens are regularly dominated by mobile applications. In…

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VentureBeat: The Most Successful Game Devs Use Video Ad Platform AdColony

Posted Apr 14, 2014

Great buzz for the AdColony games publishing team today — VentureBeat has released their Games Monetization Report reflecting the input of hundreds of game developers who weighed in via survey on the quality and effectiveness of their monetization partners. AdColony was featured prominently in the article and the report itself.

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