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Mobile Games Fulfill the Longing for Sports in the COVID-19 Era

Posted May 4, 2020

Social isolation caused by the COVID-19 epidemic has influenced the whole world. In recent times, consumers have had to change and suspend habits, preferences, and hobbies in our daily lives including sports-related events. The postponement of all sports leagues, European football championships, and the Olympics has left people longing for the excitement of sports, and…

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Under the Microscope: Mobile Gaming in the United Kingdom

Posted Apr 29, 2020

While there may be a huge variety of gaming apps and even similar games within genres in the market, mobile gaming consumers aren’t one and the same. From the amount of gameplay per day to the preferred time of day for sessions, mobile gamers are as diverse as it gets. This week we’re looking at…

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How Video Duration Affects Brand Advertising

How Video Duration Affects Brand Advertising

Posted Apr 29, 2020

In the fast pace of the digital world today, it is not easy to manage the best return on investment. There are a lot of variables and advertisers need to make sure they have the right strategy. Frequency, advertising platform, creative, and messaging are some of the common discussion topics. But most advertisers still have…

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Sports Fans in North America and Australia Are Turning to Mobile Games

Posted Apr 27, 2020

The past few months have been a tough time for sports fans. Whether they are avid participants or devoted spectators, people are looking to fill the void of canceled or postponed sports events. Fans across the globe have been turning to their most convenient device for entertainment and excitement: their smartphones. Apptopia has shared its…

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Mobile Behavior in Azerbaijan During Ramadan

Posted Apr 26, 2020

One of the most important seasons for the Muslim world, Ramadan has officially begun. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will end on the evening of Saturday, May 23. After Ramadan comes to an end, Muslims observe Eid al-Fitr until the evening of Sunday, May…

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Under the Microscope: Mobile Gaming in Mexico

Posted Apr 16, 2020

Mexico is one of the leading markets for mobile gaming. According to Statista, the country ranks fifth in user penetration (28%) and eighth in revenue which is expected to reach $741 million by the end of the year. But what do their typical gaming sessions and habits look like? AdColony partnered with On Device Research…

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Mobile Gaming Surges Across APAC As We Continue To Stay Home

Posted Apr 15, 2020

With more countries across Asia Pacific implementing varying degrees of lockdown, we are occupying more space in the virtual world and mobile gaming has since seen a surge in traffic. We have observed a 30% increase in time spent on mobile in comparison to February from our internal data as countries tighten their lockdown measures….

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AppsFlyer Forecasts Global App Install Ad Spend to Double by 2022

Posted Apr 14, 2020

Mobile devices connect over 3.5 billion people around the world digitally and the other half of the global population is gradually becoming a part of this community as mobile users in many developing countries like China, India, Indonesia, even Africa are significantly increasing. The number of mobile app downloads is expected to increase by 21%…

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New Downloads Stable, Sessions Rise as Mobile Gamers Stay Home

Posted Apr 10, 2020

The recent stay-at-home orders during the COVID-19 pandemic have caused huge boosts in mobile usage. Across the globe, people are spending more time on their smartphones and specifically, on mobile games. In the past few weeks, game categories like Word, Trivia, and Casual have seen strong numbers in downloads and sessions. With Apptopia’s data, we…

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Mobile Behavior in Turkey During Ramadan

Posted Apr 6, 2020

One of the most important seasons for Muslims, Ramadan is right around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will begin on the evening of Thursday, April 23 and will end on the evening of Saturday, May 23. After Ramadan comes to an end,…

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