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2022 Marketing Trends: What Mobile Marketers Need to Know

Posted Feb 9, 2022

It is safe to say that the marketing landscape in 2022 is not what it was even a few years ago. Consumers are inundated with messaging virtually everywhere they look. They have grown more accustomed to ignoring the noise, so it is imperative that ads be attention-grabbing and personalized to the target audience.  Rather than…

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How Mobile Brought an ‘Attention Economy’ to a Global Stage

Posted Feb 1, 2022

Each year, App Annie releases its State of Mobile report, providing in-depth analyses for high-growth industries and emerging markets. We’re covering some of the key highlights of this report, including time spent, money spent, growth markets, and app categories.  According to App Annie’s The State of Mobile 2022 report, consumers migrated more of their entertainment…

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Valentine’s Day Survey 2022 — Highlights from EMEA & LATAM

Posted Jan 25, 2022

Valentine’s Day is a huge opportunity for brands and marketers to reach consumers. To grab attention during this romantic holiday, user-oriented campaigns are key. Most consumers tend to be online shoppers for Valentine’s Day which means brands should focus on mobile interaction with well-applied and personalized message associations. ​​To clarify how big of an impact…

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Chinese New Year Holiday Shopping 2022 – Highlights from APAC

Posted Jan 25, 2022

The Year of the Tiger signifies a year of courage and willpower, and with these values at the core of year 2022, we bid adieu to 2021 and welcome fresh beginnings! To better understand shoppers’ behaviors and preferences, AdColony conducted a survey across Singapore, Malaysia and Vietnam to discover how consumers will be shopping this…

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Ad Preference, Mobile Usage, and More During The Big Game

Posted Jan 25, 2022

With the new year fully in swing and the pandemic still prevalent in everyday life, many people are looking forward to an exciting distraction, in the form of one of the biggest sporting events of the year — Super Bowl LVI. The game is taking place on February 13, 2022 at the SoFi stadium in…

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What Mobile Gamers Are Watching: Movies, TV, and Video

Posted Jan 18, 2022

Smartphones have changed not only how we act as shoppers but also how we act as viewers. Digital video is easily accessible nowadays, and, after a year of staying mostly at home, people are watching more than ever. Since digital video encompasses many forms, AdColony delved into what types of content mobile gamers are watching…

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What’s Next for Mobile Gaming in 2022

Posted Jan 11, 2022

With 2021 behind us, it’s time to look ahead at what is surely going to be another big year for mobile gaming. Mobile gaming has proven to be the largest and most impactful segment of the gaming industry. Revenue continues to grow and the industry as a whole remains solid despite the many uncertainties facing…

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Self-care with Health and Fitness Apps

Posted Jan 3, 2022

During the start of the pandemic, people’s routines were upended with the closure of many businesses and services used in everyday lives. Gyms and fitness studios were closed making health and fitness apps even more valuable and necessary. Naturally, the number of users using those apps skyrocketed. As the pandemic continues and people focus on…

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How Has Digital Ad Spending Grown Globally in 2021?

Posted Dec 14, 2021

As interactive advertising is becoming popular among the digital advertising ecosystem, the advertising industry is able to influence consumers with appropriate content more than ever. This kind of advertising enhances communication and commitment between the advertiser and their target audience. Mostly, interactive advertisements could present audiences with the unique experience of something personal or engaging…

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