Top 5 Content Annoyances to Avoid

Posted Feb 20, 2018

As mobile publishers continually seek to engage their users, so one old adage rings true: first do no harm. Best laid engagement plans are hindered if the experience features elements that actively disengage users. So what are common content offenses, what reactions do users take to them, and what can publishers do? To answer these…

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Avoiding the Unsavory & Measuring Safety

Posted Feb 13, 2018

From affiliation with questionable content to questionable reporting, the topic of brand safety reached a fever pitch in 2017 and is a top concern today. So what are brand advertisers doing about it?  How are they avoiding unsavory placements and measuring safety? A new report from eMarketer entitled The Brand Safety Dilemma: Looking Beyond Scale…

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Looking for More with Look-alike Modeling

Posted Feb 6, 2018

Performance advertisers turn to a myriad of means for targeting their user acquisition campaigns to the ideal users. Historically, one of the top rated methods noted by top app install marketers has been look-alike modeling. Indeed, year after year, the vast majority of top advertisers have reported using look-alike modeling, and have found it to…

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Seven Perks of Fraud Prevention

Posted Jan 30, 2018

Advertisers deserve better. While honest partners are working diligently to combat and prevent ad fraud, others are simply dragging their feet, which does the entire ecosystem a disservice. After all, when ad fraud prevention is improved, so is overall ad effectiveness. To quantify the benefits of improved ad fraud prevention, Appsflyer and Forrester recently conducted…

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Defining Quality: What App Install Marketers Look For

Posted Jan 23, 2018

When you ask performance marketers what they look for when acquiring users, one word will come up more often than any other: quality. But what defines user quality, how does it differ by region, and what does that say about the app install market? Delving into the data from our most recent app install marketing…

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Mobile Beyond Social: Why Brands Should Move Past the News Feed

Posted Jan 16, 2018

Printed things, the adage goes, is more believable than word of mouth. In the era of the Internet, that “printing” has moved from ink and paper to zeroes and ones. With the screens in our pocket taking up more and more of our attention, and social a huge part of that, it’s no wonder that…

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Mobile Driving Digital Ad Spend in Hong Kong and Taiwan

Posted Dec 20, 2017

As shoppers increasingly spend more time and do more shopping on their mobile devices, so mobile ad spend is starting to catch up. This trend is particularly true in APAC. Indeed, according to a recent eMarketer study, digital ad spending is expected to grow by 14% in both Hong Kong and Taiwan this year. Within…

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Trends from the Top: New App Install Marketing Survey Results Released

Posted Dec 13, 2017

As 2017 comes to a close and mobile marketers begin their final push for the holiday season, two questions emerge: what strategies are they using successfully, and how are these strategies changing? To answer these questions, AdColony recently conducted the 8th edition of our App Install Marketing Survey, and the results are now available. Get…

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