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With 2021 behind us, it’s time to look ahead at what is surely going to be another big year for mobile gaming. Mobile gaming has proven to be the largest and most impactful segment of the gaming industry. Revenue continues to grow and the industry as a whole remains solid despite the many uncertainties facing…
During the start of the pandemic, people’s routines were upended with the closure of many businesses and services used in everyday lives. Gyms and fitness studios were closed making health and fitness apps even more valuable and necessary. Naturally, the number of users using those apps skyrocketed. As the pandemic continues and people focus on…
As interactive advertising is becoming popular among the digital advertising ecosystem, the advertising industry is able to influence consumers with appropriate content more than ever. This kind of advertising enhances communication and commitment between the advertiser and their target audience. Mostly, interactive advertisements could present audiences with the unique experience of something personal or engaging…
We all know that reputation is everything for brands and that can cause many challenges in the mobile advertising ecosystem. In-app became the most reachable space but it can also be hard to keep track of content-wise. Brands are looking for safe environments to serve ads where their content won’t be placed next to inappropriate…
We are officially in December, which means that the holiday shopping season is kicking into high gear. To better understand shoppers’ behaviors and preferences, AdColony conducted a survey across the Asia-Pacific region to discover how consumers will be shopping this holiday season. As holiday shoppers gear up for celebrations, they are preparing for a season…
For ads to be attractive, they need to draw the consumer’s attention. As many other ad networks are emerging, it’s far more challenging than in the past to catch consumers’ attention and keep them interested across the journey. While advertisers are in constant competition to promote and market their own apps, products, or services, during…
There are many aspects to consider when developing or enhancing an in-app monetization strategy. Each publisher and app needs a carefully thought-out mix of tactics in order to achieve success. If you are wondering how the major app publishers are tackling monetization, look no further. AdColony and Fyber reached out to their clients to gain…
When it comes to making buying decisions, consumers’ habits are often hard-coded and ingrained deeply from years of shopping a certain way. Online shopping (on mobile in particular) has certainly risen significantly for many verticals in the past several years but many shoppers are still accustomed to buying in-store for some items. 2020 accelerated the…
As the pandemic is (hopefully) starting to disappear from our lives, people want to leave the suffering days and welcome the merry spirit of the New Year! While Christmas jingles are starting to be heard, consumers in LATAM are already getting prepared for the festivities leading up to 2022. Since smartphone usage has been keeping…
After a long period of COVID-19, people are getting ready to forget the suffering days with the fresh spirit of the New Year! While Christmas bells ring, consumers around the world are already preparing for the festivities leading up to 2022. Since smartphone usage has not slowed down even during post-pandemic days, it would only…
