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Mobile devices have become a necessary tool utilized in most consumers’ daily lives. But does that usage stretch between routine activities and decisions both large and small? Over the past year, consumers have looked to their mobile devices more and more, even for guidance when it comes to big decisions, like renting a house or…
With evolving technology, increased user activity, and a shift toward consumer privacy, it can be pretty challenging to keep up with the latest in mobile app monetization. There have been many predictions on the changing state of in-app advertising, but we still have yet to learn the full scope of the recent years’ effects. So…
During the height of the pandemic, many Quick Service Restaurants (QSRs) either closed entirely or reduced operations, offering takeout, pickup, delivery and/or drive-through. Most consumers simply reduced their spending on all restaurant food – both QSRs and other types of restaurants. However, the QSR market has recovered quickly compared to other casual dining restaurants. The…
The biggest shopping days of the year, Black Friday & Cyber Monday, are coming up fast! These online-focused shopping periods will bring discounts and sales straight to consumers. According to Adobe’s yearly shopping insights report, retailers reported $10.8 billion in overall revenue on Cyber Monday versus Black Friday’s $9.0 billion last year. These unofficial holidays…
Mobile gaming has quickly risen in popularity for fun and entertainment with users all over the world. With that, the amount of gamers and revenue from mobile games will only continue to rise. But as more consumers look to gaming and brands look to reach this large, diversified audience, brands and advertisers must understand the…
Mobile games and apps, in general, have been proven to amass a vast and diverse audience that is not only valuable to app developers but to brands as well. In the past few years – and particularly in the past year, as consumers spent more and more time on their phones – app usage has…
It’s no secret that mobile gaming has grown from its original, more casual use-case from the early days of Solitaire and relatively simplified (by today’s standards) Cro-Mag Rally. Games like Genshin Impact and even casual puzzle games like Two Dots and HomeScapes have offered more of a long, in-depth experience. According to Newzoo’s recent report,…
The past year will be remembered as a time of many changes for brands and marketers. The COVID-19 pandemic has led to great milestones for many media organizations. It has also created new opportunities through the acceleration of digital transformation at a huge scale. As mobile gaming has exploded because of the COVID-19 pandemic, it…
Mobile gaming usage grew exponentially in the past year, and that growth is only set to continue to rise in Latin America and countries all over the world. But as brands look to reach consumers in environments where they are happy and receptive to marketing, like in mobile games, advertisers must understand the unique behaviors…
Over the past year, consumers from all over have looked to mobile gaming to provide fun, entertainment, and a way to pass the time while stuck at home. However, the adoption of mobile gaming into an everyday routine has grown to become the norm for many consumers, and this habit will not be broken anytime…
