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Mobile Monday: Google Play Launches Redesign, In-App Ad Impressions Grow 26%

Posted Aug 26, 2019

Fraud has been a significant concern for mobile apps and the industry has been working to maintain quality and transparency. A report from Pubmatic revealed that strides in combating app fraud and in-app growth led to an increase of in-app ad impressions. Meanwhile, Google Play’s revamped interface makes it easier for users to find games….

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Mobile Monday: What Gets An Ad Noticed, Consumer Perception of Brand Safety

Posted Aug 19, 2019

As people experience multiple ads throughout their day, they have habitually found ways to ignore them. Advertisers need to ensure that the ads they are putting time and resources into are being noticed by their target customers. We look at an informative report that reveals what gets an ad noticed by consumers. Meanwhile, a survey…

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Mobile Monday: Why Brands Should Try Rewarded Video, Fyber’s New FairBid Platform

Posted Aug 12, 2019

When it comes to mobile advertising, brands are always concerned with increased efficiency and revenue, and so are developers. One of our trusted partners, Fyber, has launched the latest version of its mediation platform for mobile game developers and advertisers alike to achieve their goals. Meanwhile, brands are learning how to best serve engaging ads…

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Mobile Monday: India Tops App Downloads, U.S. Mobile Market to Reach $224B By 2024

Posted Jul 22, 2019

With a population of over 1.3 billion, India is sure to present lucrative opportunities for app developers. Increased smartphone adoption and access to unlimited 4G data plans have made India the fastest growing mobile app market. Results for Q2 2019 have been released and India is once again the top country for app downloads. Meanwhile,…

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Mobile Monday: Game Apps Earn 4x Non-Games, Gen Z Spends Big on Digital Content

Posted Jun 24, 2019

As they enter into adulthood, Gen Z is starting to make meaningful purchases and gaining the attention of brands and advertisers. A comprehensive report on the generation’s digital behaviors revealed that they are not only spending a considerable amount of time on mobile devices but are also spending money on them. Meanwhile, a recent industry…

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