Mobile Monday Archives - Page 5 of 36

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Mobile Monday: Mobile Game Performance Remains Strong After AppTrackingTransparency, Mobile Gamers are Most Accepting of Rewarded Ads

Posted Aug 1, 2021

Most consumers, understandably, avoid digital ads. Ad blockers are often used due to data privacy concerns and to keep intrusive ads at bay. However, consumers can be receptive to ads if they are getting something in return. A report from eMarketer details consumer attitudes toward digital ads and mobile games in particular. Meanwhile, new data…

Mobile Monday: U.S. Consumers’ Time Spent in Apps Increases 20%, Netflix Announces Venture into Mobile Gaming

Posted Jul 25, 2021

2020 was a year of great change for people in many ways. Around the world, people were mandated to stay at home and most of them relied on technology to keep them entertained and connected. Subsequently, consumers spent more time in apps daily than ever before. As lockdown restrictions have eased, will people maintain their…

Mobile Monday: Mobile Game Spending Grows 10% in June, Rewarded Video Ads Generate Highest eCPMs for Apps

Posted Jul 18, 2021

In several places around the world, lockdown restrictions are being lifted as vaccines are being distributed. Although many people are starting to resume life outside of the home, they are still playing mobile games and spending a ton of money on them. New data show that spending in mobile games last month was up 10%…

Mobile Monday: Spending in Mobile Games Reached $44.7B in H1 2021, Vaccine Passport Apps Hit 10 Million Installs

Posted Jul 11, 2021

Last year, contact tracing apps were a hot topic when talking about technology’s role in curbing COVID-19. Now that vaccines are being rolled out across the world, vaccine passport apps have been popping up in some regions. Recent data shows that vaccine passport apps have reached more than 10 million downloads in the last year….

Mobile Monday: AdColony Among the Most Popular Advertising Platform SDKs, Ad-supported Mobile Games Attract Committed Players

Posted Jun 27, 2021

It’s been about two months since the release of iOS 14.5 and the shakeup it caused in mobile is undoubtedly significant. While the industry is still assessing its impact, there have been reports released recently that give some insight into the aftermath. App Annie published their list of the most popular SDKs since iOS 14.5…

Mobile Monday: Among Us Reaches 324M Mobile Downloads, Mobile Games Industry to Earn $272 billion by 2030

Posted Jun 20, 2021

When it comes to mobile games, there are a few titles that have become household names. Many of them have been mainstay titles for years but one game had a spectacular rise. Among Us became a pandemic-era favorite for mobile gamers of all kinds. New data from App Annie says that Among Us has been…

Mobile Monday: Fintech App Downloads Up 132%, 75% of Increased Mobile Gaming Activity to Remain for Years

Posted Jun 13, 2021

Mobile app usage skyrocketed last year as people were in lockdown and many are left wondering if that will change when people are vaccinated and slowly return to a life outside of the home. Research has shown that people have already adopted these mobile habits and games, in particular, will be here to stay. A…

Mobile Monday: Bridge Race is the Top Downloaded Mobile Game in April, App Installs Up 31% in Q1

Posted May 30, 2021

App usage continued to evolve in 2020 while users turned to apps for daily routines and entertainment more than ever. Lockdowns changed life for people across the globe, which led to more downloaded and opened apps at rates higher than anticipated. A new report says that installs and sessions were still growing at the beginning…

Mobile Monday: Mobile Games Will Earn $91 Billion in 2021, Mental Health Apps Grow in Revenue and Downloads

Posted May 23, 2021

For many people, apps have become an essential part of navigating through daily life. During a time that has caused a lot of stress for people, those struggling have turned to technology to cope with the challenges they face. Mental health apps have been particularly helpful to consumers and that has resulted in the growth…

Mobile Monday: Brazilian Mobile Game Market to Earn $2.3 Billion, Simulation Games Continue Growth in U.S.

Posted May 16, 2021

Mobile is a huge and ever-changing business that can be hard to keep up with. That’s why we recap the latest insights and news in the industry on a weekly basis. In this week’s edition, we share Newzoo’s updated forecast of the games market in Brazil as it stands to earn $2.3 billion this year….

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