Four Ways Apple Will Transform Mobile Marketing (Again): The 9/9 Event Recap

Posted Sep 10, 2014

Bigger screens. Better graphics for mobile apps. Mobile payments redefined. Oh … and a kick-ass wearable … Apple surprised and delighted (as usual) during its latest launch event. And while you’ll find recaps on various tech, mobile and gaming blogs, check out our CEO Will Kassoy’s quick take how Apple’s newest product developments will specifically impact…

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Nielsen’s Mobile OCR: This Could Be an Industry Game-Changer

Posted Aug 11, 2014

Nielsen’s Mobile OCR: This Could Be a Mobile Ad Industry Game-Changer For years, brands have used Nielsen ratings to understand the demographics of who’s watching what (and who’s seeing their ads). If a 50-year-old Man in Nebraska tunes into Burn Notice every Friday night, theoretically, Nielsen knows. The same goes for the 22-year-old female watching The Real Housewives of New…

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Recap: AdColony EMEA at The App Promotion Summit, London

Posted Jul 11, 2014

And now a word from the AdColony EMEA team via Andrew French (GM, EMEA), Stefan Adamczyk (Sales Director, EMEA) and Paul West (Account Manger, EMEA): This week our new AdColony EMEA team shined their shoes and headed to the popular App Promotion Summit in London. There were plenty of interesting talks featuring some of the…

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User Acquisition: Why The Lowest Common Denominator Isn’t Always Best

Posted Jun 30, 2014

Not too long ago, brands were getting reprimanded about buying Facebook Likes. Agencies were getting slapped on the wrist for buying Twitter followers. Now, it seems like app developers and mobile publishers are getting the message too: You Get What You Pay For … VentureBeat Insight’s new Mobile User Acquisition study has proven what most…

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It’s Clear: Apps are Winning the Smartphone Engagement War

Posted Jun 27, 2014

Consider your smartphone. Not only is it your fifth and most treasured limb, but also the primary place where you search the Internet—you, me and the majority of Americans. Interestingly enough, when people hop on their smartphones they aren’t simply searching, cruising or texting – their their screens are regularly dominated by mobile applications. In…

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