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In the first of our series on privacy with tech company privacy attorney and expert Alan Chapell, we took a look back at the history of privacy issues and the legislation impacting our daily lives and our industry. This week, we look at the present and future of privacy. Digital privacy is the #1 most…
Digital privacy is the #1 most important issue in the mobile advertising industry today, and it will be over the next five years. Yet it’s the topic that most of us know the least about. The Article 17 series takes a look at privacy considerations for mobile publishers and advertisers together with Alan Chapell, founding…
It’s 2019 and advertisers that still haven’t placed importance on brand safety are few and far between. It is imperative that their media partners demonstrate their efforts in providing trust and transparency. As a commitment to being a brand-safe partner, AdColony has once again received the Digital Trading Standards Group (DTSG) Brand Safety certificate and…
Whether it’s monitoring your brand’s presence or cutting down on platforms you advertise in, more and more brands are taking active steps to protect their image. With user-generated content being a huge part of everyone’s mobile experience no matter where users live, brand safety is becoming even more difficult to maintain and is something all…
The phrase “brand safety” has been a buzz word in the advertising industry for quite some time now. With 67% of Marketers stating that their brands, or brands they’ve worked with, have been exposed to brand safety issues at least once, it’s no wonder why companies are buckling down on safety measures. While inappropriate content…
One of keys factor in identifying mobile fraud is intent, and intent is hard to determine through algorithms and analysis. Sometimes intent is hard for human beings to determine face to face! Courts and attorneys have wrestled with it for centuries. What does intent have to do with fraud in mobile though? It’s all about…
Mobile fraud is one of the biggest issues facing the digital advertising industry today, including mobile ads. With so many different types of fraud continually evolving, it can be difficult to keep up. Advertisers and publishers should be aware, because mobile fraud could cost them more than they realize. As the mobile performance ad industry…
AppsFlyer’s recent #FoolsNoMore initiative has pushed a number of facts about fraud into the limelight. There’s a number of facts and trends amongst mobile fraud featured in the report that showcase the ever-changing battle lines of fraudsters and the tactics used to fight them, but chief amongst them is the rise of the bots. As…
A lot of noise has been made over fraud within the mobile ad ecosystem. As the mobile app landscape has continued to embrace an ad-supported business and revenue model, the specter of fraudulent activity has been raised repeatedly and often without a solution being reached or even recommended. Whenever the term “mobile ad fraud” comes…
