LinkedIn Brand & Demand – 5 Key tips for your B2B marketing strategy

Would you like your B2B brand to be one of the leading brands in your market? In this Masterclass presented by LinkedIn and AdColony, LinkedIn’s Robin Hüdepohl and Sam Parker present an overview of what a successful B2B marketing strategy should contain, and explain why the best brands succeed through sharing case studies. This event…

10 Brands Leveraging Mobile Advertising in APAC 2020

The 10 Brands Leveraging Mobile Advertising 2020 case study report provides useful data and insights about well-executed and interactive mobile video campaigns that AdColony served in 2019 in Asia-Pacific. This report also highlights the diversity of industries, ideas, and performances on the AdColony platform to show what’s happening around APAC to help marketers think about…

Best Practices 2020

This report provides useful data and insights about well-executed and interactive mobile video campaigns that AdColony served in 2019. The “Best Practices 2020” report also highlights the diversity of industries, ideas, and performances on the AdColony platform to show what’s happening around the world to help marketers think about their own markets in fresh ways…

Consumer Behavior in the Auto Industry — Car Buying Survey 2019

Smartphones and vehicles are two of the most commonly used technologies today. They go hand in hand, especially when it comes to purchasing or leasing a new car. But what activities do consumers actually engage with during the buying process? How important is their mobile device and how likely are they to consider advertisements? Interested…

APAC Brand Safety Survey — 2018

The latest AdColony Brand Safety Survey for APAC was distributed across the region and asked consumers about purchasing behavior, undesirable content, preferred platforms to encounter ads, and more. Survey Highlights Consumer Preferences — Where do consumers prefer to encounter ads? Purchasing Behavior — Are consumers more likely to purchase products and/or services in one platform…

Case Study: Opening the Floodgates

For publishers, only allowing ads that fit your app’s intended audience and an ideal user is leaving money on the table. Traditional media has known for decades that people indulging in one level of entertainment might still have a want or need for others, and so don’t limit themselves to the same rating when showing…

Brand Safety Survey — 2018

The latest AdColony Brand Safety Survey was distributed globally and asked consumers about purchasing behavior, undesirable content, preferred platforms to encounter ads, and more. Respondents were typically 35 years of age or older and female. Survey Highlights Consumer Preferences — Where do consumers prefer to encounter ads? Purchasing Behavior — Are consumers more likely to…

Fall 2017 App Install Marketing Survey

As 2017 comes to a close and mobile marketers begin their final push for the holiday season, two questions emerge: what strategies are they using successfully, and how are these strategies changing? The results are in with AdColony’s Fall 2017 App Install Marketing Survey. Get the top trends and insights in one concise report. Here are…

Spring 2017 App Install Marketing Survey

How do marketers for the world’s top apps acquire high quality users at scale, what matters to them, and what’s changed thus far in 2017? The results are in with AdColony’s Spring 2017 App Install Marketing Survey. Get the top trends and insights in one concise report. Here are a few highlights: App install marketers are…

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