Case Study: Keyword Blacklisting — A Changing Business Strategy

A well-known publisher with several social casino titles creates unique mobile gaming experiences that attract almost five million users across the globe per month. The company decided to adjust its monetization strategy based on changing business needs. Looking to gain rapid results, they partnered with AdColony to assist them in reaching their goals. Highlights include:…

Case Study: Opening the Floodgates

For publishers, only allowing ads that fit your app’s intended audience and an ideal user is leaving money on the table. Traditional media has known for decades that people indulging in one level of entertainment might still have a want or need for others, and so don’t limit themselves to the same rating when showing…

Case Study: Rewarded Video: Revenue Enhancer or IAP Cannibal?

Rewarded video might be the preferred method of ad engagement for users, but how does it impact the overall revenue for a publisher? AdColony partnered with one of our publishing partners to dig into the impacts of adding rewarded video to a mobile app. The answer is clear: Rewarded video not only improves the experience…

Summer 2017 Mobile Publishing Trends

How do publishers of the world’s top apps monetize and engage their users in a meaningful way that is effective & respects the user experience? To find out, AdColony surveyed today’s top-grossing app developers, and the results are in! In This Report How today’s top publishers monetize their apps Revenue breakout by app type Which…

Spring 2017 App Install Marketing Survey

How do marketers for the world’s top apps acquire high quality users at scale, what matters to them, and what’s changed thus far in 2017? The results are in with AdColony’s Spring 2017 App Install Marketing Survey. Get the top trends and insights in one concise report. Here are a few highlights: App install marketers are…

Case Study: Rewarded Video & Prettygreat

Rewarded video has proven to be one of the most effective sources of revenue generation for mobile app developers. It seems simple at first – users watch an ad, users get rewards, but there’s plenty of nuance to what rewards are given, and when. A simple integration that gives users a reward for viewing an…

App Install Marketing Trends – Q3 2016

How are top earning publishers marketing their apps at scale? Learn what’s working for the top 100 — and what isn’t — in the latest AdColony App Install Survey. Survey Highlights Video continues to grow. 81% of top app install marketers are relying on video more than ever. Campaigns are becoming more global. 77% are…

Rewarded Video: Creating a Meaningful Value Exchange

How does rewarded video affect user retention and in-app purchase behavior? This study examines the results for a top mobile game publisher.