Case Study: Rewarded Video: Revenue Enhancer or IAP Cannibal?

Rewarded video might be the preferred method of ad engagement for users, but how does it impact the overall revenue for a publisher? AdColony partnered with one of our publishing partners to dig into the impacts of adding rewarded video to a mobile app. The answer is clear: Rewarded video not only improves the experience…

Oct 17, 2017

Spring 2017 App Install Marketing Survey

How do marketers for the world’s top apps acquire high quality users at scale, what matters to them, and what’s changed thus far in 2017? The results are in with AdColony’s Spring 2017 App Install Marketing Survey. Get the top trends and insights in one concise report. Here are a few highlights: App install marketers are…

May 31, 2017

Rewarded Video: Creating a Meaningful Value Exchange

How does rewarded video affect user retention and in-app purchase behavior? This study examines the results for a top mobile game publisher.

Feb 2, 2016