The Modern Mobile Gamer — A Study of Everything
To truly understand the mobile gaming audience – millions of people who play games on their smartphone every single day – AdColony partnered with consumer insights platform DISQO to survey 1,200 verified mobile users about their mobile gaming behaviors, preferences and sentiments. Topics include: Who is the American Mobile Gamer? The demographics of mobile gamers…
LinkedIn Growth, Recovery & COVID – June 2020
After conducting research looking at what works for growth according to long term industry data, The B2B Institute at LinkedIn published a number of papers and articles with helpful advice for marketers. Recently we have seen a huge change in the way we do business, share ideas and even the nature of how we work….
Mobile and Fitness Survey 2020
The AdColony Mobile and Fitness Survey was created to understand user behavior regarding fitness goals, mobile usage, and changes in behavior after New Year resolutions are put into place. The survey was distributed twice, once during December 2019 and another during February 2020. As COVID-19 began to make a global impact, a supplemental survey was…
ID Webinar Deck: Creative Hacks – Engagement & Innovation
The need of the hour is to think creatively. With a large part of the world under lockdown and fresh creative assets hard to come by, we need to maximize what we have in hand. In this webinar, AdColony shared the best practices and hacks for making exciting and engaging mobile ads that also deliver…
Webinar Deck: Redefining Marketing to At Home Consumers across APAC – The Playbook
In this webinar, AdColony shared some actionable guidance for brands that would like to leverage mobile as a channel in their campaigns through a step by step guide in increasing engagement through mobile. Learn about these topics and more: – How to leverage mobile – Best Practices – From targeting parameters to ad formats Get a…
On-Demand Webinar: Redefining Marketing for At Home Consumers
Across the globe, countries have announced lockdowns and people are encouraged to stay home to ensure their health and safety. As the Covid-19 situation evolves, technology usage and habits saw major changes. In this webinar, AdColony discussed about the shifts in consumer behavior across APAC and what it means for Brands and Agencies during such…
Mobile Publishing Survey 2020
The AdColony Mobile Publishing Survey provides insights, benchmarks, and trends from the world’s top-grossing app developers. The survey was distributed globally and garnered responses from 100+ mobile publishers. Respondents were asked 35 questions regarding their strategies and results for monetization and user experience (UX). The mobile publishers included gaming and non-gaming app developers and averaged…
AdColony Observatory 2019 — EMEA Edition
The 2019 issue of the AdColony Mobile Observatory provides detailed insights into the digital marketing ecosystem. This includes useful research on global mobile user habits from 2019 and the most anticipated technological developments of 2020 and beyond. The Mobile Observatory also includes research conducted in partnership with OnDevice on mobile gaming habits across the world…
AdColony Observatory 2019 — North America Edition
The 2019 issue of the AdColony Mobile Observatory provides detailed insights into the digital marketing ecosystem. This includes useful research on global mobile user habits from 2019 and the most anticipated technological developments of 2020 and beyond. The Mobile Observatory also includes research conducted in partnership with OnDevice on mobile gaming habits across the world…
Global Brand Safety Survey 2019
The AdColony Brand Safety Survey was distributed globally, with the majority (57%) of respondents from North America, followed by EMEA. Ages ranged from 16 to 75, participants were typically over 35 years old and skewed slightly female. Some highlights from the findings: Mobile users prefer to encounter ads in mobile games (16%) over social media…