UK Holiday Shopping Survey 2018

The AdColony Holiday Shopping Survey was distributed to consumers across the globe, however this report dives into the results specifically from the United Kingdom. The UK version of the survey garnered several hundred responses from consumers ranging from 14 years old to over 75. It asked participants 16 questions about their shopping behaviors and preferences,…

APAC Holiday Shopping Survey 2018

The AdColony Holiday Shopping Survey was distributed to consumers across the globe, however this report dives into the results specifically from the Asia Pacific region (Singapore, Philippines, Australia, and New Zealand). The APAC version of the survey garnered several hundred responses from consumers ranging from 14 years old to over 75. It asked participants 16…

Holiday Shopping Survey 2018 (NA)

The AdColony Holiday Shopping Survey was distributed to consumers across the globe, however this report dives into the results specifically from the U.S. and Canada. The North American version of the survey garnered several hundred responses from consumers ranging from 14 years old to over 75. It asked participants 16 questions about their shopping behaviors…

Under the Microscope — Global Survey

The AdColony Under the Microscope Survey was distributed globally and asked users about their habits and preferences in regards to mobile games. The majority of respondents were between 18 and 44 years old. Some highlights from the survey include: Device usage distribution Mobile gaming frequency, session times, and preferred times of day to play Top…

Consumer Sentiment Survey — Fall 2017

The AdColony 2017 Consumer Sentiment Survey provides insights into consumers’ mobile behaviors and preferences. Distributed via the AdColony platform to mobile users across the world, the survey asked 15 questions and received over 1,500 responses. Topics covered in the study include: Current sentiment by app category Current sentiment by situation Ad acceptability by format Frequency…

Consumer Road Trip Survey — Summer 2017

The AdColony 2017 Consumer Road Trip Survey is the first of its kind and provides insights into consumer behavior and preferences as they relate to travel and mobile usage. Distributed via the AdColony platform to mobile users globally, the survey asked 8 questions and received over 700 responses. Topics covered include: Travel plans Likelihood of…

The Appiness Index: The Appy Future of UK Media Planning – 2017

To measure the changing structure and role of media planning, the AdColony UK team is introducing its new research project, The Appiness Index (UK). This report will help advertisers, media buyers, and publishers take advantage of the changing media landscape and leverage Today’s Primetime. The Appiness Index examines media buying and the emergence of mobile…

The Big Game: Mobile Usage & Engagement Survey

As millions of people across the United States prepare for Super Bowl VI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumers’ eyes truly be during the game?…

Creative Best Practices: Q2 2016

The job of the app install marketer isn’t easy. While advanced targeting and ad serving can improve campaign performance, there is yet another important consideration when launching a campaign: the creative. The Question Alas, what makes a video ad creative successful? What drives higher install rates? The Data To find out, we indexed creative attributes…

App Install Marketing Trends — 2H 2015

How are top earning publishers marketing their apps at scale? Learn what’s working for the top 100 — and what isn’t — in the latest AdColony App Install Survey. Highlights from the Study: User quality is king, and 93% of top app marketers leverage look-alike modeling to acquire loyal users. Video is out-performing. 76% of…