Consumer Sentiment Survey — Fall 2017

The AdColony 2017 Consumer Sentiment Survey provides insights into consumers’ mobile behaviors and preferences. Distributed via the AdColony platform to mobile users across the world, the survey asked 15 questions and received over 1,500 responses. Topics covered in the study include: Current sentiment by app category Current sentiment by situation Ad acceptability by format Frequency…

Oct 3, 2017

Consumer Road Trip Survey — Summer 2017

The AdColony 2017 Consumer Road Trip Survey is the first of its kind and provides insights into consumer behavior and preferences as they relate to travel and mobile usage. Distributed via the AdColony platform to mobile users globally, the survey asked 8 questions and received over 700 responses. Topics covered include: Travel plans Likelihood of…

Aug 30, 2017

Summer 2017 Mobile Publishing Trends

How do publishers of the world’s top apps monetize and engage their users in a meaningful way that is effective & respects the user experience? To find out, AdColony surveyed today’s top-grossing app developers, and the results are in! In This Report How today’s top publishers monetize their apps Revenue breakout by app type Which…

Jul 31, 2017

The Appiness Index: The Appy Future of UK Media Planning – 2017

To measure the changing structure and role of media planning, the AdColony UK team is introducing its new research project, The Appiness Index (UK). This report will help advertisers, media buyers, and publishers take advantage of the changing media landscape and leverage Today’s Primetime. The Appiness Index examines media buying and the emergence of mobile…

Feb 27, 2017

The Big Game: Mobile Usage & Engagement Survey

As millions of people across the United States prepare for Super Bowl VI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumers’ eyes truly be during the game?…

Jan 31, 2017

App Install Marketing Trends – Q3 2016

How are top earning publishers marketing their apps at scale? Learn what’s working for the top 100 — and what isn’t — in the latest AdColony App Install Survey. Survey Highlights Video continues to grow. 81% of top app install marketers are relying on video more than ever. Campaigns are becoming more global. 77% are…

Nov 2, 2016

Creative Best Practices: Q2 2016

The job of the app install marketer isn’t easy. While advanced targeting and ad serving can improve campaign performance, there is yet another important consideration when launching a campaign: the creative. The Question Alas, what makes a video ad creative successful? What drives higher install rates? The Data To find out, we indexed creative attributes…

Jun 2, 2016

App Install Marketing Trends — 2H 2015

How are top earning publishers marketing their apps at scale? Learn what’s working for the top 100 — and what isn’t — in the latest AdColony App Install Survey. Highlights from the Study: User quality is king, and 93% of top app marketers leverage look-alike modeling to acquire loyal users. Video is out-performing. 76% of…

Feb 12, 2016

Mobile Monetization Study: Effects of Blacklisting

While some app publishers place blacklists against various ad sources, others wonder if there’s any benefit to it. So, how does blacklisting affect revenue? Will removing blacklists affect user retention? To find out, we studied the impact modifying ad blacklist settings had for 8 apps with a combined 2.4 million DAU. The results of the…

Nov 24, 2015

Mobile Monetization Study: Making Sense of Use Rate

How does modifying an app’s ad Use Rate affect revenue, DAU, session time, and overall monetization efficiency?To find out, we studied trends of the top monetizing apps and the impact modifying Use Rate had for 3 of them. The results are available in our new white paper: Making Sense of Use Rate. Highlights from the…

Oct 28, 2015