UK Holiday Shopping Survey 2018

The AdColony Holiday Shopping Survey was distributed to consumers across the globe, however this report dives into the results specifically from the United Kingdom. The UK version of the survey garnered several hundred responses from consumers ranging from 14 years old to over 75. It asked participants 16 questions about their shopping behaviors and preferences,…

Dec 4, 2018

APAC Holiday Shopping Survey 2018

The AdColony Holiday Shopping Survey was distributed to consumers across the globe, however this report dives into the results specifically from the Asia Pacific region (Singapore, Philippines, Australia, and New Zealand). The APAC version of the survey garnered several hundred responses from consumers ranging from 14 years old to over 75. It asked participants 16…

Dec 4, 2018

Holiday Shopping Survey 2018 (NA)

The AdColony Holiday Shopping Survey was distributed to consumers across the globe, however this report dives into the results specifically from the U.S. and Canada. The North American version of the survey garnered several hundred responses from consumers ranging from 14 years old to over 75. It asked participants 16 questions about their shopping behaviors…

Nov 29, 2018

Under the Microscope — Global Survey

The AdColony Under the Microscope Survey was distributed globally and asked users about their habits and preferences in regards to mobile games. The majority of respondents were between 18 and 44 years old. Some highlights from the survey include: Device usage distribution Mobile gaming frequency, session times, and preferred times of day to play Top…

Oct 9, 2018

The AdColony Mobile Observatory — 2018

The first issue of the AdColony Mobile Observatory provides detailed insights into the digital marketing ecosystem. This includes useful research on global mobile user habits from 2017 and the most anticipated technological developments of 2018 and beyond. The Mobile Observatory also includes research conducted in partnership with OnDevice on mobile gaming habits across the world….

Jul 20, 2018

Rewarded Video Sentiment Study — Spring 2018

User preference for positive and rewarding ad experiences is clear, but which types of rewards are best? To find out, we surveyed over 1000 mobile users around the globe to get a better understanding of the reward types they prefer and how that correlates to both sentiment and in-app purchase behavior. The results of that…

Mar 28, 2018

Consumer Sentiment Survey — Fall 2017

The AdColony 2017 Consumer Sentiment Survey provides insights into consumers’ mobile behaviors and preferences. Distributed via the AdColony platform to mobile users across the world, the survey asked 15 questions and received over 1,500 responses. Topics covered in the study include: Current sentiment by app category Current sentiment by situation Ad acceptability by format Frequency…

Oct 3, 2017

Consumer Road Trip Survey — Summer 2017

The AdColony 2017 Consumer Road Trip Survey is the first of its kind and provides insights into consumer behavior and preferences as they relate to travel and mobile usage. Distributed via the AdColony platform to mobile users globally, the survey asked 8 questions and received over 700 responses. Topics covered include: Travel plans Likelihood of…

Aug 30, 2017

Summer 2017 Mobile Publishing Trends

How do publishers of the world’s top apps monetize and engage their users in a meaningful way that is effective & respects the user experience? To find out, AdColony surveyed today’s top-grossing app developers, and the results are in! In This Report How today’s top publishers monetize their apps Revenue breakout by app type Which…

Jul 31, 2017

The Appiness Index: The Appy Future of UK Media Planning – 2017

To measure the changing structure and role of media planning, the AdColony UK team is introducing its new research project, The Appiness Index (UK). This report will help advertisers, media buyers, and publishers take advantage of the changing media landscape and leverage Today’s Primetime. The Appiness Index examines media buying and the emergence of mobile…

Feb 27, 2017