Global Brand Safety Survey 2019
The AdColony Brand Safety Survey was distributed globally, with the majority (57%) of respondents from North America, followed by EMEA. Ages ranged from 16 to 75, participants were typically over 35 years old and skewed slightly female. Some highlights from the findings: Mobile users prefer to encounter ads in mobile games (16%) over social media…
Consumer Behavior in the Auto Industry — Car Buying Survey 2019
Smartphones and vehicles are two of the most commonly used technologies today. They go hand in hand, especially when it comes to purchasing or leasing a new car. But what activities do consumers actually engage with during the buying process? How important is their mobile device and how likely are they to consider advertisements? Interested…
Car Buying, Consumers, and Mobile 2019
Interested in learning more about consumers decision-making and just how much influence their mobile device has when shopping for a car, AdColony conducted its Car Buying Survey. The results make a big statement, and advertisers should pay attention. Highlights of the Study Smartphones are Essential — 53% of respondents said it’s very important or important…
UK Holiday Shopping Survey 2018
The AdColony Holiday Shopping Survey was distributed to consumers across the globe, however this report dives into the results specifically from the United Kingdom. The UK version of the survey garnered several hundred responses from consumers ranging from 14 years old to over 75. It asked participants 16 questions about their shopping behaviors and preferences,…
APAC Holiday Shopping Survey 2018
The AdColony Holiday Shopping Survey was distributed to consumers across the globe, however this report dives into the results specifically from the Asia Pacific region (Singapore, Philippines, Australia, and New Zealand). The APAC version of the survey garnered several hundred responses from consumers ranging from 14 years old to over 75. It asked participants 16…
Holiday Shopping Survey 2018 (NA)
The AdColony Holiday Shopping Survey was distributed to consumers across the globe, however this report dives into the results specifically from the U.S. and Canada. The North American version of the survey garnered several hundred responses from consumers ranging from 14 years old to over 75. It asked participants 16 questions about their shopping behaviors…
Under the Microscope — Global Survey
The AdColony Under the Microscope Survey was distributed globally and asked users about their habits and preferences in regards to mobile games. The majority of respondents were between 18 and 44 years old. Some highlights from the survey include: Device usage distribution Mobile gaming frequency, session times, and preferred times of day to play Top…
Consumer Sentiment Survey — Fall 2017
The AdColony 2017 Consumer Sentiment Survey provides insights into consumers’ mobile behaviors and preferences. Distributed via the AdColony platform to mobile users across the world, the survey asked 15 questions and received over 1,500 responses. Topics covered in the study include: Current sentiment by app category Current sentiment by situation Ad acceptability by format Frequency…
Consumer Road Trip Survey — Summer 2017
The AdColony 2017 Consumer Road Trip Survey is the first of its kind and provides insights into consumer behavior and preferences as they relate to travel and mobile usage. Distributed via the AdColony platform to mobile users globally, the survey asked 8 questions and received over 700 responses. Topics covered include: Travel plans Likelihood of…
The Appiness Index: The Appy Future of UK Media Planning – 2017
To measure the changing structure and role of media planning, the AdColony UK team is introducing its new research project, The Appiness Index (UK). This report will help advertisers, media buyers, and publishers take advantage of the changing media landscape and leverage Today’s Primetime. The Appiness Index examines media buying and the emergence of mobile…