AdColony Observatory 2019 — North America Edition

The 2019 issue of the AdColony Mobile Observatory provides detailed insights into the digital marketing ecosystem. This includes useful research on global mobile user habits from 2019 and the most anticipated technological developments of 2020 and beyond. The Mobile Observatory also includes research conducted in partnership with OnDevice on mobile gaming habits across the world…

Holiday Shopping Survey (North America) — 2019

The AdColony Holiday Shopping Survey was distributed globally, however, this article dives into the results specifically from the U.S. and Canada. The North American version of the survey garnered several hundred responses from consumers ranging from 14 years old to over 75. It asked participants 16 questions about their shopping behaviors and preferences, and how…

Christmas Shopping & Mobile Gaming in Philippines

To prepare for the Christmas festivities, we conducted a study of 150 consumers across the Philippines looking at online shopping and mobile gaming behavior. Highlights from the Study 74% of consumers tend to spend more online 59% of consumers want the best of online and offline shopping Mobile phone is the primary device to discover…

Tet Shopping & Mobile Gaming in Vietnam

To prepare for the Tet festival period in Vietnam we conducted a study of 150 consumers across Vietnam looking at online shopping and mobile gaming behavior. Here are some of the key insights: 93% of moms play mobile games Mobile gamers spend more than non-mobile gamers during Tet 46% of consumers consider brand one of…

Back to School Shopping Survey — 2019

The AdColony Back to School Shopping Survey asked global consumers a series of easy-to-answer questions about back to school shopping revealing a generous amount regarding shopping preferences and patterns of behavior while purchasing items for the new school year in a variety of age groups. Distributed via the AdColony platform to mobile users globally, the survey…

Summer Road Trip Survey — 2019

AdColony’s 2019 Summer Road Trip Survey provides insights on consumer behavior pertaining to travel plans and how technology comes into play before and during the actual trip. Distributed via the AdColony platform to mobile users globally, the survey asked 8 questions and received over 400 responses. Topics covered include: Travel plans Likelihood of traveling at…

Global Brand Safety Survey 2019

The AdColony Brand Safety Survey was distributed globally, with the majority (57%) of respondents from North America, followed by EMEA. Ages ranged from 16 to 75, participants were typically over 35 years old and skewed slightly female. Some highlights from the findings: Mobile users prefer to encounter ads in mobile games (16%) over social media…

Consumer Behavior in the Auto Industry — Car Buying Survey 2019

Smartphones and vehicles are two of the most commonly used technologies today. They go hand in hand, especially when it comes to purchasing or leasing a new car. But what activities do consumers actually engage with during the buying process? How important is their mobile device and how likely are they to consider advertisements? Interested…

Car Buying, Consumers, and Mobile 2019

Interested in learning more about consumers decision-making and just how much influence their mobile device has when shopping for a car, AdColony conducted its Car Buying Survey. The results make a big statement, and advertisers should pay attention. Highlights of the Study Smartphones are Essential — 53% of respondents said it’s very important or important…

UK Holiday Shopping Survey 2018

The AdColony Holiday Shopping Survey was distributed to consumers across the globe, however this report dives into the results specifically from the United Kingdom. The UK version of the survey garnered several hundred responses from consumers ranging from 14 years old to over 75. It asked participants 16 questions about their shopping behaviors and preferences,…