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How many apps should a major brand have to connect with consumers? It’s a question asked by brand marketers and strategists since the App Store debuted in 2009. The New York Times spent time last week discussing the ins and outs of brand apps and user satisfaction, meanwhile on a similar front, Global food giant…
One of keys factor in identifying mobile fraud is intent, and intent is hard to determine through algorithms and analysis. Sometimes intent is hard for human beings to determine face to face! Courts and attorneys have wrestled with it for centuries. What does intent have to do with fraud in mobile though? It’s all about…
As shoppers increasingly spend more time and do more shopping on their mobile devices, so mobile ad spend is starting to catch up. This trend is particularly true in APAC. Indeed, according to a recent eMarketer study, digital ad spending is expected to grow by 14% in both Hong Kong and Taiwan this year. Within…
AdColony has received Digital Trading Standards Group (DTSG) certification, by JICWEBS, the leading independent digital ad benchmarking organization for the UK & Ireland. This certification continues to underscore our commitment to delivering the highest-quality ad experiences to real, genuine users and giving advertisers the best return for their ad spend. The certification required a rigorous…
In this edition of Mobile Monday, we are examining how the latest industry data shows how advertisers are beginning to catch up with consumer media behaviors. Evolving Ad Spend Expectations Recently, eMarketer released their new ad spending forecasts for 2016 through 2021, and the shifts since their last forecast are telling. In short, television projections…
Next week, the Mobile Marketing Association will host its MMA Forum London on June 13th June 2017. The exclusive one-day event showcases products and aims to close the “knowing versus doing gap.” AdColony at MMA Forum London – Table & Session As an official sponsor, AdColony will have a fully branded Table Top located next…
Rewarded video is one of the most effective forms of monetization available to publishers but like much of mobile monetization, the devil is in the details. Between rewarded video caps, eCPM, use rate, and impressions, it can be a little daunting to figure out how best to implement this most lucrative and rewarding experience for users. We’ve…
As users shift from traditional to mobile, so advertisers are following suit and looking for today’s premium environments wherein to reach these users. A recent IAB study interviewed 360 marketer & agency decision makers with seven figure & greater ad spends, and the trend was clear: marketers are shifting their attention to digital video. Growth in Video…
It’s not surprise that digital advertising continues to grow, though its growth relative to total advertising spend is quite interesting. According to a recent eMarketer report, digital advertising will account for 39% of total global advertising by 2019. In select markets, that number will reach nearly 60%. While the Big 4 countries are pacing ahead of…
It wasn’t too long ago that desktop accounted for the majority of digital ad spend. However, its 60% hold slipped last year to 47.6%. This was caused by overall desktop ad spend falling 9.4% while mobile advertising soared 59% during the same period. Diving deeper into the data included in eMarketer’s recent report, we see that while…