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Mobile Ad Trends: Native, Programmatic & Video

Posted Dec 8, 2015

As digital ad spend continues to shift to mobile, so native mobile video and programmatic mobile video continue to grow. Of course, the increased interest in native mobile video isn’t all too surprising. As covered by eMarketer and released by comScore, native mobile video shows significant lift across multiple campaign KPIs: From this data and…

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Digital Video Ad Spend Gaining on Television

Posted Nov 17, 2015

While the growth of digital ad spend is often talked about, what is often missed is how this growth rate compares to television advertising. According to recent data released by eMarketer, digital video ad spending is poised to make significant gains on video advertising share through 2019 due to its stronger growth rate. As a…

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