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The accessibility of data and smartphones has changed the way many cultures approach everyday tasks. This year, Japan’s smartphone penetration is 79% and is expected to reach 92% by 2025. Mobile devices are already vital to Japanese consumers’ shopping habits and car buying is no exception. We wanted to identify what car-buying activities consumers use…
AdColony is proud to announce that our mobile campaigns have received five awards from the MMA Smarties! This month, our teams from North America and Asia-Pacific were recognized for our innovative mobile campaigns by one of the most prestigious award organizations in the industry. The winners were selected from among hundreds of submissions across more…
COVID-19 won’t deter APAC consumers from festive shopping plans as they have no plans to defer shopping for major holidays such as Christmas. The global pandemic has shifted most shopping to mobile so we are looking at how consumers plan to use their smartphones while shopping for Christmas. AdColony conducted the Christmas Shopping Survey and…
Despite the huge amount of time spent across gaming, from console to casual mobile gaming, the understanding and investment from marketers is still in early stages. To help marketers get up to speed, AdColony and The Drum will be bringing together leading marketers to battle it out against each other in a game show-style panel…
The need of the hour is to think creatively. With a large part of the world under lockdown and fresh creative assets hard to come by, we need to maximize what we have in hand. In this webinar, we will take you through the journey of transforming existing assets produced for mediums like TV, print…
As we’ve seen in previous reports, lockdowns have had a profound impact on how people are using their time. Working from home has eliminated commute times for many and allowed people to spend more time on their mobile devices. A new study found that millennials are spending an average of 30 more minutes on mobile…
In this Creative Showcase, we’re looking at SariWangi’s use of AdColony’s Dynamic End Card and precise audience targeting to introduce a new audience to SariWangi tea – millennial mothers in Indonesia. About the Campaign In an extension of a 10-year campaign called “Mari Bicara” (“Let’s Talk”), SariWangi aimed to bring Indonesians of different races and…
We’re excited to sponsor MMA Global’s webinar series “There Is No Playbook For This” with Rohit Dadwal, MMA APAC Managing Director. The series will focus on building industry conversations with a positive look at how we enter and thrive in the new world post-COVID-19. Key learnings and highlights the panels will discuss: Staying healthy, happy,…
Since 2019, we observed an upward trend of brands and agencies starting to execute campaigns that leveraged the massive reach of the mobile gaming audience globally. In Asia-Pacific, mobile gaming has had more reach than social media in many markets. Why? The mobile gaming environment is professional, consistent, and well-designed – providing an aesthetic and…
With more countries across Asia Pacific implementing varying degrees of lockdown, we are occupying more space in the virtual world and mobile gaming has since seen a surge in traffic. We have observed a 30% increase in time spent on mobile in comparison to February from our internal data as countries tighten their lockdown measures….