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Life as a Sales Planning Director is far from dull. Just ask Mitchell Vaz from the AdColony team in APAC! Working both his creative and analytical sides, Mitchell oversees other planners and analysts, creates custom proposals for brand advertiser campaigns, and crunches data to help everyone succeed. He’s always had an interest in tech and…
Mark your calendars for an insightful webinar on the future of mobile programmatic. Hosted by the MMA, AdColony, and Essence on March 21st from 2 to 3pm SGT, this webinar will cover everything from targeting to measuring campaign performance. Speakers for the event include Tom Simpson, Director of Growth and Programmatic in the APAC region…
Yoohyun Kim knows exactly what it means to multitask. She goes by Karen and she’s the Marketing Manager for AdColony for the Asia Pacific region! Karen works across her teams to organize awards, operate social channels, design creative assets, and coordinate events and swag, and that’s just the start! She previously worked for Google and…
If you look at Ronnie Jiang’s schedule, you’ll see it’s full of business trips, brainstorming sessions, and meetings with various teams and publishers. These are all part of his weekly schedule as Senior Publisher Support. Ronnie’s goal is to help publishers in China monetize their apps on a global scale, demanding constant collaborative strategizing and…
Stephanie Bao knows what it takes to help publishers accomplish their business goals. As the Publisher Development Manager in our Singapore office, Stephanie spends most of her time planning and contacting publishers, helping them smoothly transition onto the AdColony platform. She comes from a background in technology, client services, and business development, equipping her with…
As shoppers increasingly spend more time and do more shopping on their mobile devices, so mobile ad spend is starting to catch up. This trend is particularly true in APAC. Indeed, according to a recent eMarketer study, digital ad spending is expected to grow by 14% in both Hong Kong and Taiwan this year. Within…
Get ready for G-Star 2017, the largest gaming and mobile industry event for enthusiasts across Korea. G-Star stands for Global Game Exhibition and it’s held from November 16th to 19th at the BEXCO in Busan, South Korea. G-Star will showcase everything from PC and online gaming, to mobile, console gaming, and more. G-Star has both…
Earlier this month, MMA hosted its annual Smarties Awards, recognizing innovation, creativity, and success in the mobile marketing space. From Indonesia to Turkey, AdColony made its rounds and collected awards in a variety of categories! MMA Smarties Indonesia AdColony is thrilled to be taking home several awards from the Smarties in Indonesia, including Best in…
Last week, AdColony’s APAC team joined partners and friends from the world over at the annual ChinaJoy International Digital Entertainment Expo. As one of the largest gaming exhibitions in the industry, ChinaJoy 2017 attracted professionals and gaming enthusiasts from over 30 countries around the world, not just the region. It showcased online, mobile, and console…
Taking care of sales for the entire South-East Asia region is no easy task. Just ask Neha Swaroop, Senior Sales Planner for AdColony in India. Whether she’s in meetings, collaborating with the creative team, or getting proposals, pitch decks, or other sales materials ready, Neha is constantly on her A game to achieve company goals….