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Acquiring quality users at scale isn’t easy, and mobile marketers often turn to multiple advertising partners to meet their campaign KPIs. To help advertisers find the best partners, mobile attribution company AppsFlyer regularly publishes their indexes of the top ad platforms. Today, the company released their H1 2017 Performance Index, wherein AdColony was ranked as…
In this edition of Mobile Monday, we’re examining how advertisers are beginning to think vertically — and who is stepping in to help them — as well as what the latest numbers from Apple mean for the health of the app store & the mobile publishing ecosystem. Thinking Vertically When it comes to offering impactful…
While mobile app publishers frequently aspire to the top or featured charts of the app stores, attaining these coveted spots is not the be-all and end-all for app installs. Rather, according to a recent report by Business Insider and data from TUNE, immediacy, referrals and app install ads top the charts as the biggest catalysts for…