Aurora™ HD Video Delivers Results for Initial Partners

Posted Aug 23, 2017

Launched in early June, Aurora™ HD Video is our innovative new immersive video technology designed to allow mobile users new and interesting ways to engage with ads, including on-screen interactivity, haptic feedback, and more. Full of promising features for engaging users from the outset, we looked into the results from our first few Aurora™ campaigns…

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Introducing Aurora™ HD Video: Mobile Advertising Will Never Be the Same

Posted Jun 7, 2017

Advertisers around the world have embraced mobile video, and in a relatively short time, it has become one of the most important channels in all of advertising for marketers of all sizes. Knowing this, we’re incredibly excited to unveil the latest evolution of our mobile video technology, Aurora™ HD Video, a game-changing interactive video ad…

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ATS & HTTPS 101

Posted Dec 15, 2016

App Transport Security, or ATS as it’s more commonly known as, is one of the biggest changes Apple has mandated of its development community in a long time. On a simple level, ATS requires that publishers utilize secure, encrypted connections between their app and any back-end services. Next year, Apple will require all apps and…

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Introducing Aurora™: The Next Generation SDK from AdColony

Posted Oct 11, 2016

The next generation of mobile video is here. Today, the AdColony Aurora™ SDK is available, offering exciting improvements and new features for publishers and advertisers alike. Mobile app publishers can now download the Aurora™ SDK on the AdColony Github here. Instant-Play™ HD Vertical Video The highest quality ad experience on mobile is now available in…

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