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From affiliation with questionable content to questionable reporting, the topic of brand safety reached a fever pitch in 2017 and is a top concern today. So what are brand advertisers doing about it? How are they avoiding unsavory placements and measuring safety? A new report from eMarketer entitled The Brand Safety Dilemma: Looking Beyond Scale…
In this edition of Mobile Monday, we are celebrating the some of the best in mobile games and also taking a look at the safety concerns that arise outside of the app ecosystem. Celebrating The Best in Mobile Games Last week, Steel Media hosted the first ever Mobile Games Awards during Pocket Gamer Connects London….
AdColony has received Digital Trading Standards Group (DTSG) certification, by JICWEBS, the leading independent digital ad benchmarking organization for the UK & Ireland. This certification continues to underscore our commitment to delivering the highest-quality ad experiences to real, genuine users and giving advertisers the best return for their ad spend. The certification required a rigorous…
Get ready for The Drum’s Programmatic Punch event, held at the Congress Centre in London this Thursday, November 9th. The event will be packed with tons of insight on current issues and opportunities to connect with other resourceful and knowledgeable professionals in the digital space. AdColony is thrilled to be officially sponsoring and speaking at…